Energy term, the Chinese consumers have been far from 56 years ago, so fresh and seductive, because now that the Chinese home appliance industry, the so-called "energy-saving appliances," is already widespread and almost none of the appliances do not flaunt their own " energy "miraculous, all is a" new energy "," Energy selling point, "it allows consumers dizzy. "Energy speculation" has been a number of household electrical appliance enterprises as the main tool for the new listing. For many energy-saving products, after the experience of practicing in many of today's consumers are increasingly aware of the existing market, the so-called "energy saving" products, true colors, nature, the concept of consumer spending also a lot of reason. Faced with a chaotic home appliances "energy saving" the market, many good and bad companies, "energy efficiency standards," the Chinese home appliance energy market go from here then?
Energy-saving appliances, low audience awareness Now, energy has been advocated and encouraged people to become a new concept, to promote and stimulate this trend of thought under the Energy market is increasingly prosperous China. Most obvious is that energy-saving lamps such as the everyday needs of small, energy-saving products has been firmly established by consumers. Now the traditional incandescent lamp market share is gradually reducing, energy saving lamp market space can be seen, but on the other hand, we have to see energy-saving appliances has been refused by customers of thousands of miles away. This is especially necessary cause us to ponder.
Maybe we all know, consumers chose to phase out traditional energy-saving lamps and incandescent bulbs, the most important reason is the energy-saving lamp energy saving effect indeed. Now that the concept of energy saving appliances labeled its energy saving effect is not obvious, or the cost of initial investment in this energy-saving products more seriously affected consumer choice. There are two main reasons: First, as part of the household electrical appliance enterprises false propaganda, the concept of speculation. Today, the concept of Chinese household appliance market flooded with a lot of vague and the conception of the scarcity of new selling point for the appliance, as the consumer's limited ability to identify, industry management and supervision authorities lack, leading to rampant speculation in these markets the concept of household appliances enterprises; Second, household electrical appliance enterprises Energy-saving technology is not in place. Chinese home appliance energy-saving technologies for advanced energy level of the country backward, not rule out the domestic part of the appliance business is also quite advanced energy-saving technologies, but most enterprise products, energy-saving technology to the effect of only minimal, so energy saving note also only vague, the product called for "energy saving", but also understandable, energy-saving phenomenon similar to this list goes on.
The past two years, some irresponsible companies took the opportunity to fish in troubled waters, speculation in energy-saving concepts to cast a shadow over an energy-saving appliances shadow. Also because of false energy-saving publicity, ambiguous instructions caused consumers energy-efficient appliances energy saving has been low expectations for some real energy-saving appliances, awareness is not high.
Need for strategic communication agency senior adviser CAO believes that the reason why consumer awareness on energy saving home appliances is not high, in addition to the above reasons, the appliance itself, high-power, large energy consumption is one reason why the property. Can be said that energy-saving domestic appliances business product quality varies greatly, there is shoddy, and also powerful and more swashbuckling. In addition, the energy-saving appliances awareness is not high because the price is too high also because energy-saving appliances, can be said that high prices to some extent, is becoming a bottleneck in one of the popular energy-saving appliances.
Therefore, the relevant functional departments of the Chinese home appliance industry on the need to adopt appropriate measures for long-term management.
Consumers now selling energy-saving household appliances no longer very concerned about how to really lift consumer confidence in the concept of appliance energy crisis, is the relevant functional departments and enterprises need to consider and reflect on the issue. To lift consumer confidence in the concept of appliance energy crisis, energy-saving lamps for home appliances such as by consumers as well as deal with the domestic appliance business good and bad today's energy-efficient products become the crux of the problem. So far, the relevant functional departments of the Chinese energy-saving appliances are not energy-saving features of the corresponding mandatory energy efficiency standards, care and thought only led to many domestic appliance manufacturers do not have the qualifications in terms of energy saving idea a big fuss. I am an expert from China Suppliers, usually analyzes all kind of industries situation, such as flat iron grill , wood driveway gate.
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