Although this year in January and February there was freezing rain in southern China and the snow, but the relevant agencies released market analysis report shows that in the first quarter, China
Gas stoves The market has not been the impact of weather disasters, maintain a good sales momentum, the overall sales volume steadily, the proportion of embedded and high-end products increased.
Marketing Consulting Ovid retail monitoring data show that in 2008 a quarter of the total market sales of gas stoves 316 million. And the same period last year, a quarter of the accumulated gas stove sales growth of 3.35% over the previous year, due to the rise in the proportion of high-end product sales and prices, sales rose by a larger increase of 19.48%. Although January and February of freezing rain and snow disrupted traffic makes, but only in February of negative growth, is -2.1%. In January rose 4.81% in March sales of gas stoves is the rapid rise, sales rose 6.88 percent. Therefore, in global terms, the first quarter of this year, sales of gas stoves has not been much affected by the disaster, still maintained a good momentum of growth.
's Survey found, not only in the States United States, large and medium,
Suning Etc. Home Appliances Store, that is, gold in Beijing, the five-star wholesale sales of building materials such as gas stoves, has basically embedded, and some use a special burner,
Panel The product is to be placed in a prominent location, while the desktop is mostly gas stoves were placed in exhibition panels on the lower part of the push-pull. Promoters told a reporter, and now most consumers are required to buy embedded products, while for special products is not particularly concerned about, but at the same time concerned about the safety of product performance, style and so much more carefully.
Ovid monitoring data shows that in the four major gas stove (the stove desktop, embedded stoves, ovens stoves, disinfecting cabinet kitchen), embedded gas stove sales accounting for 59.53%, compared to same period last year increased by about 4 percentage points. Ovid Marketing Consulting Research Director, said Sheng Zhe, gas stoves are usually classified based sales ratio has obvious seasonal characteristics, before and after a year in May and October before and after the season is fitting, gas stove with a new share-based sales, fashion , embedded gas stove is a beautiful decoration of choice for housing consumers. Therefore, the statistics from the previous year's second quarter and fourth quarter, the proportion of embedded cooker sales will be higher than in the first quarter and third quarter. In the first quarter due to New Year's Day and Spring Festival, all enterprises and employees paid year-end awards and the holidays festive atmosphere, will stimulate consumer demand for replacement appliances, which are inexpensive desktop sales in the proportion of larger lesions. Because the stove's replacement, if the embedded desktop replacement kitchen stove, then the whole cabinet will be involved in the modification, is too much trouble, but the installation is very simple desktop stove. But the first quarter of this year, embedded gas stove higher than the proportion of sales, indicating consumers are stylish, safer, better quality of the stove even more popular, which is the improvement of living conditions of consumers have a great relationship. Currently in Beijing, Shanghai and other first tier cities market are basically embedded products.
In addition, Ovid monitoring data also showed that high-end gas stove sales market share is rising. In the first quarter, more than 1,500 yuan accounting for sales of gas stoves 15.68%, compared with same period last year by almost 7 percentage points, and 300 yuan less than the proportion of product sales in decline, down about 5%.
Sheng Zhe, said the increase in the proportion of high-end market, since the trend began in 2006. On the one hand more and more popular consumer products on the high end, the choice of stove not become less free time, on the gas stove's appearance, quality, environmental protection and energy saving aspects of increasing value; on the other hand, firms face the cost of pressure to shift to high-end market, many low-end brand-based product line from Central to the extension of high-end products, with higher margin products to maintain high-end stove business operations. I am China Food writer, reports some information about 20 ankle weights , seamless diabetic socks.
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