With the raise of living standards and market competition intensifies, the residents of the requirements for the fitting room to further increase, especially for kitchen and bathroom to the ultimate concern is the so-called "living well is not well-off, critical look at the two Room ", this gave birth to package sales of kitchen electric market portfolio development. Electricity sales model kitchen at the same time also been tested by the market, and increasing diversity in the state: the major brands to rely on the pull and strong brand promotion to attract consumers, and more brands are on the strengthening of small and medium sized product personalization and differentiation to gain market share, foreign brands in China market's crowded, Eight Immortals, the facilities stunt, are fought over this piece of a big "cake." In turn have passed the last three months of 2007, as a branch of home appliance products, kitchen appliance sales continued to heat up, we look at the supermarkets selling kitchen appliances, turns out to be fast, and the warlords disputes, which from 2006 has been closely watched since the beginning supporting the war is intensifying, the performance is quite prominent.
The root causes can be found: first, its own kitchen and home appliances associated with higher degree of technical content is not high, to lower barriers to entry, a little scale in the form of OEM manufacturers to release all relevant related products; and many consumers in the new house renovation in consideration of the more convenient to install and service factors, many tend to buy the same brand of kitchen appliances; second is the kitchen appliance brands have to offer prices to continue to stimulate consumers makes the kitchen "combination package" type of sales model since its introduction reduced the discount on the type of "with" sales, which paid close attention to justifiable. This looks very advanced means on the one hand followed by many manufacturers, and its short-term benefits brought better; on the other hand is because these markets have rallied together to imitate the non-standard and professionalism of the industry is not strong This means being ruthless corrupts the healthy part of business and industry, sound development. I was not exaggerating, put aside the cloak of complete sales, we can clearly see that supporting sales in the end "sets" of whom live!
Technical innovation is the key, or "sets" of prison is the industry
First of all, from the professional point of analysis, we can clearly see the kitchen is not complete electronic matching the technical problems. Why? In fact, the small kitchen electrical appliances, especially those who know the industry slightly should know: the one hand, range hood and gas appliances and gas stove belong to two different categories and industries, as the products belong to different product categories, its Product attributes, consumer demand, manufacturing processes, test requirements, regional differences and professional requirements are quite different, such as the range hood to the appliance type products are involved in technical indicators, but also related to aerodynamics and other related areas of expertise requirements. The gas products from the consumer demands, then there are regional differences in air supply, regional differences in demand; from design and manufacture of view, technical requirements, test requirements, manufacturing processes are very strict requirements, not in-depth study of related fields is not development of a truly meet consumer demand for products. The package model combined sales of related products are totally ignored the professional and technical demands, only to seize the consumer electronic products in the kitchen of a consumer interest in products that are misleading the consumer psychology. On the other hand is the power market, many kitchen brand manufacturers are "mid-life switch", and basically is a product occupies in a comparative advantage, and not to mention how professional, let alone all the products in the professional. This is the kitchen from the existing electricity industry in China's major environmental decisions: the technique can not break through, process bottlenecks, this situation does not determine that a business associate in the products are competitive, get more popular on the market The "three-piece suit" is: range hood, gas stoves, disinfecting cabinet three mainstream consumer products, it is hard to find suction machines, gas stoves, disinfecting cabinet three are proficient in the "all-around champion." In other words, the state determines the development of the industry enterprises of the industry's technical standards and professionalism of the industry "a monk from the Scriptures" is not established. When the brand launched the so-called big package of high-grade combination, can not hide the technical flaws accessory products and professional deficiencies, the result is a professional make absorbing machine packages sold by absorbing the oil machine is also selling the technology there is no guarantee that the gas kitchen and disinfector; professional to do gas stoves gas stoves sold through the course, no guarantee can also sell the technology absorption soot and disinfection cabinet ... ... this pattern continues, only one result: more and no industry-wide professional ! In addition to some enterprises can enjoy the "short-term benefits" of sudden pleasure, the right consumers, enterprises, industry interests are harmful, short-term pursuit of profit is a result of product quality problems associated with their professional and business wastage, in addition to consumer harm is itself the enterprise and industry. I am a professional writer from China Toys Suppliers, which contains a great deal of information about carol house furniture , pine mountain logs, welcome to visit!
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