World Brand Lab has recently published the "China Top 500 most valuable" brand, the brand value of Changhong year soared by 40 billion to 37 billion yuan, becoming the fastest growing brand home appliances industry.
In the Chinese home appliance industry environment for the rapid international context, the scale of the original manufacture of winning depend on the rapid rise of Changhong brand means that domestic household appliances enterprises started to give up the traditional way of cost competition, moved to the brand-oriented, a strategic leader , technological innovation, management based on the elements of the comprehensive advantages of competition, which is a solid domestic market, local enterprises to open up international markets innovative.
Recent years, both in the domestic market or overseas market, China's household electrical appliances for foreign electronics manufacturers have a strong deterrent, but the main deterrent from product prices, low prices coupled with good quality once caused panic in the developed Western countries, but the view from the global analysis of industrial environment, the Chinese household electrical appliance enterprises such cost competitive advantage is not worth showing off, because that advantage is basically the unique Chinese given manufacturing environment, rather than truly enhance the competitiveness of enterprises monomer.
In the modern consumer environment, the brand is actually a kind of credit guarantees, brand value, increase means that consumers increased their trust, means business users can get more resources, this is the current core competitiveness of the host. When branding for most enterprises, the time is still an elective, Changhong had as a top priority of the entire enterprise, business strategy, operating mechanisms, technological innovation system around this main axis are ordered to start . Here, the brand is clearly not a simple VI system, but values the entire enterprise, Changhong leading technology, excellent quality, considerate and convenient services have been recognized by domestic and foreign consumers, which is play Changhong brand value The most fundamental reason for increasing.
Enterprises in the fierce market competition to gain sustainable competitive advantage, nothing more than to take three strategies: cost leadership strategy, unconventional strategies and objective gathering strategies. Chinese home appliance industry, combined with the actual situation and business environment, unconventional strategy is the most practical and most effective a strategy. When the Chinese home appliance industry has also indulged in price wars, war of words, advertising campaigns and other specific tactical battle, the Changhong will propose to the tradition of home appliances by the current manufacturer of the transition into a "personal or family information for products and services business "of the strategic transformation continue to cut into the IT, communications, IC manufacturing, and other high-tech fields, rely on differentiated products and services to win consumer recognition.
With the development of information technology, global market environment has changed dramatically, the distance between enterprises and customers is getting closer, enterprises are to continue to meet the individual needs of users, you must master the core technology, which is China's home appliance industry, is still a required course. Changhong's biggest change is the importance of technology to enhance an unprecedented focus on the development of two areas, one to support the key core technology in various fields, the second is critical for the future development of information industry, system integration and technical standards, and with Microsoft, Toshiba, Sanyo and other world famous companies have established a joint laboratory, integrating domestic and foreign technological resources, speeding up the pace of innovation, to improve their scientific and technological strength.
Changhong's technology innovation system to accelerate the industrial layout, and products of the upgrading and transformation. Since last July, Changhong as a household electrical appliance enterprises have entered the first full-field information appliances, and Zarva Technology, China Telecom, Microsoft, Shanda, and other famous enterprises to cooperate, and gradually from the original equipment manufacturer into the family, "the digital home "solutions. On the other hand, Changhong has also accelerated the upward penetration of the downstream industry chain, the end of June this year, Changhong set up a IC company, business scope will lock the computer, communications and home appliances, the IC and software-related R & D, sales and services.
Changhong, China's home appliance industry
undoubtedly has a strong symbol meaning, its every move will often affect the entire industry direction. Changes from Changhong can be seen this year, Changhong's competitiveness is no longer limited to manufacturing scale, product costs, "hard" edge on, and more reflected in the company's operational management capabilities, has the technical resources, brand market resources and other "soft" power on. The soft power has a strong ability to deal with elements of environmental change, as they travel alienation strength will really create a competitive advantage. I am a professional writer from China Quality Digital, which contains a great deal of information about backless and strapless bra , silicone adhesive bra, welcome to visit!
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