|
Lasted 4 months, after the successful merger of the new Paradise on November 22, Gome Group, inaugurated in Beijing. In celebration of the success of the summit on the merger, the new president Chen Xiao, Gome in meeting the new group announced: The new group will be set up through the refinement of management, from shop-driven extensive growth, to management to improve the quality of a single shop as the goal of intensive growth pattern, and to enhance the quality of single-store operations group as a new way of the future development of major growth. Thus, the new Gome Group endless series of marketing, cross-sector cooperation, into the community, and family interactive marketing 11 surfaced, showing that the new country the United States in the refinement of operational development. Cross-sectoral cooperation to achieve win-win Guangzhou States United States after four years of development and growth, sales and brand building in many achievements. In view of the whole society through community media is covering the upscale community of Guangzhou outdoor advertising media platform, the National US-choice and the whole society through cooperation, "the first community in Guangzhou Shopping Festival." "It should not be viewed as a simple co-operation, this should be the end of two different Yetai a consolidation in the consumer." GOME new general manager of Guangzhou that the high cluster, with the whole community through cooperation, in terms of publicity for the country is the United States should is a 1 +1 2. According to the high cluster that the two sides to achieve the interests of the bundle, in many details, can achieve win-win cooperation. According to reports, the country the United States will be December 16, with "Happy Valley Gardens Community Dongpu shop into the" Start Guangzhou States United States launch of the community activity, the use of interactive marketing model in the community, site display and home appliances residents for free testing of electrical and air conditioning cleaning, etc., also carry out site TM to activities that will effectively pull the country away from the U.S. and consumers, so cold a little more human touch electrical. Reproduce fine business strategy When the company developed to a certain scale, Gome the meticulous management of promoting their development into an important position. This requires the operating modes of research, target customers, the corresponding market response strategies, and community-based way of operating as an appliance distribution company in direct contact with consumers yet another new platform, there are three major significance and strategic objectives: An innovative marketing to enhance competitiveness Chinese home appliance industry in experiencing the product homogeneity, while its marketing model is also walking the road of homogenization. How to open up sales Xi tracks, out of the business has its own characteristics, the way, is every company are looking for it is difficult to do. Gome to rely on scientific information gathering, screening, through the understanding of consumer demand for consumers to customize the products meet the different market characteristics, consistent with the sales practices of different regions of operation, provide consumers with more in keeping with its functional requirements, quality price inexpensive products. This difference of marketing in a timely manner to meet market demand, which greatly enhance the market competitiveness. Guangzhou, China Guangzhou, the U.S. based on market characteristics in different regions, to take under the unifying concept for the management of regional differentiation. Decentralization stores, each store their own plans for the regional sales strategy, which entered the cell face to face interaction with customers in the store by a strong marketing esteem, the stores put a lot of resources to promote this activity . This point to an area of the new mode of operation, not only in an innovative marketing strategy, but also reflect the mature business operation are available in Gao Zhan nature. 2 closer to the consumer States United States through cross-industry cooperation to provide services into the community to achieve the former, "Consumer and corporate stores to buy" to later "Delivery Installation" to "business into the consumer" a pattern The change, which is economic development, market maturity, rationality is the result of consumers. Guangzhou States United States on such a small point of marketing is to come prepared: the number of new consumer electronics stores in the district with the simultaneous display, the display period, consumers can not only enjoy modern technology, more intuitive touch his favorite appliances, you can buy on the spot booking; into the plot of Gome to provide consumers with free maintenance, cleaning, and free testing work; while appliance auction site, drawing and other activities, these activities effectively enhance interaction with consumers, more to win consumer favor, which is essential for brand management role in the new country the United States operations, can see the fine management of the future. 3 strengthen the sense of fine service Guangzhou GOME why put so much manpower, material and financial resources into the community through the joint of the whole society to carry out large-scale free service activities, Guangzhou, China with the United States trust the words of general manager of high-cluster is: "until they sell, service first. service is the only product. " Today, customers looking to buy electrical appliances mainly three aspects: brand, price and service. First, in the brand, Gome has 20 years of development set in the minds of consumers "buying electrical appliances to the country the United States" brand awareness; Second, price, cheap main line has been operating the country the United States, the United States after the merger will begin the new country implementation of centralized purchasing program, a substantial increase in the proportion of centralized purchasing, to reduce purchase costs, continue to promote low-cost strategy; Third, services, service good or bad for consumers decide which appliances to buy one when the dominant factor. Intense competition in the market in long-term when the winner, well, QUICKER trading, rely on real skills, and improve after-sales service, the complete elimination of the customer to worry about is the true business should be trained in martial arts. [Key words]: States United States Yongle Suning Comment Large In Small The e-commerce company in China offers quality products such as China LED Industrial Lighting , China LED Spot Lamps, and more. For more , please visit LED Panels Lighting today!
Related Articles -
China LED Industrial Lighting, China LED Spot Lamps,
|
