Water boat, the vessel can. Sports Marketing Is a good marketing tool, is also a huge market risk strategy. It not only is a new thing in China, the birthplace of the United States in 20 years.
As this new thing in China is "smoke and mirrors" of the situation, therefore, domestic enterprises, sports marketing is always "looks beautiful." How to make to Beijing in 2008 Olympics Will be represented by the enormous business opportunities for sports events, get rid of this embarrassing situation? Domestic enterprises to seriously sit down and think of the good time!
In determining sports sponsorship, always want to know before signing the reality of their return is. This understanding of the market's quick success is regarded as the largest sports marketing company errors, domestic enterprises and foreign enterprises is a fundamental difference.
With the Beijing 2008 Olympic Games approaching, the Olympic Games attract enormous economic effect of the eye more and more companies targeting the Olympics as the medium of sports marketing. However, Package Including Austria Operation Marketing, including sports marketing enterprises in China, after all, a strange examination room, to test out the outstanding achievements, the domestic enterprises that make up what kind of courses?
Lesson 1 Olympic marketing strategy based on
Fuji film, the sixth National Games from the beginning to the Games, the 2001 world Students Games, has served as a sports sponsor, the point is??? "Input" brought its own market for the consumer's "demand", and then gradually Monopoly A certain market, by Advertisement Effect be rewarded. Fuji is not only consider their own products produced through the promotion of sports marketing effect, but that the effect of promoting the market after the company should be more effect and Brand To support.
Fuji in China's biggest rival??? Kodak The new president said: With the benefit into the global sports marketing, Olympics Kodak provides access to the international stage. Therefore, before the Olympic Games in Athens Kodak's marketing program to people-oriented, aimed at changing consumer demand to create personalized film to develop film industry in order to enter the Olympic Games this market. Star at the Athens Olympics to be held free of charge a series of pictures taken Promotions Event a great success, into the 2008 Olympic Games, Kodak will change the marketing strategy, technology-based, has invested 3 billion U.S. dollars out technological transformation, digital technology is the main project. Kodak sees adults and children, without exception, the market is the digital technology used Mobile , Holding a cell phone's little more to send information and photography. So Kodak that most of the population from the market determine the momentum of digital technology overwhelming, and this is Kodak determine the basis for the 2008 Olympic Games marketing strategy.
While domestic enterprises are common and there is a big misunderstanding??? Need other people to consider their own into the dynamic. For the sports resources, always wanted to know before entering the reality of their return is. From this point of view, this misunderstanding delay the development strategy of the enterprise, or corporate branding, marketing strategy.
Lesson 2 China under local marketing
emotional Sports as a carrier of culture and spirit, by the peoples of the world wide love and attention. The Chinese people love sports level is second to none in the world. However, unlike other countries, the Chinese interest in sports is more Sincere from their patriotism, rather than their love of sports.
For historical reasons, the international environment, you can be proud of in addition to a part of China's import and export of resources, the sport is a very important one. So, people fond of sports, because sports can not only bring our supreme sense of honor, sense of superiority and satisfaction, but also to show the world the rise of the Chinese nation, and take off, this is the Chinese people's sports-specific " Chinese feelings. "
"Chinese sentiment" has determined that China's sports marketing environment and foreign differ, many TNC Sports marketing strategy in China will be a result of the "acclimatization" and fall short. 2005 "streaking" Chinese football is well illustrated. Last year Siemens, Who is the team's main sponsor, however, is China's football scandals, defeat again and again, football market in the doldrums. Siemens also suffered great losses, to terminate the cooperation with the Chinese team.
Contrast, the pool was originally in a foreign country is a small movement, only a limited audience of people, businesses are generally not favored. Held in China, the world professional billiards game, because pool teenager Ding Junhui Finalists, That Tai Qiusai as much as 6% of the ratings, almost unimaginable, the Organizing Committee deeply regrets this, because they did not think there will be so many viewers, it did not seek sponsors, to lose a profitable opportunity. I am an expert from China Quality Digital, usually analyzes all kind of industries situation, such as self piercing rivets , end mill grinder.
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