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Marketing Agility for the Medium-Sized Business: 8 Steps to Rapid ROI by Carmelo Morse





Article Author Biography
Marketing Agility for the Medium-Sized Business: 8 Steps to Rapid ROI by
Article Posted: 05/16/2011
Article Views: 65
Articles Written: 4
Word Count: 640
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Marketing Agility for the Medium-Sized Business: 8 Steps to Rapid ROI


 
Recreation & Leisure
Use Social Media Sources

Social media is one of the most effective ways to advertise on the web today because of the sheer volume of traffic that are seen on these web pages. Advertising on sites like Facebook gives the advertiser the ability to narrow down who sees the ad. Advertisers can target ads based on age, location, interest and many other options that are not possible in other traditional forms of advertising.

5. Strategize to Compensate for the Competition

Strategic marketing gives many competitive advantages to a company that implements them over the competition. Developing a good marketing plan can make or break a company, especially if they are trying to grow the business from the ground up.

6. Brand Yourself

Being able to market the image of the company to customers will help bring in new clients while keeping current customers coming back. This can include branding services like logo design, a clean and easy to use website, and easy methods for customer checkout.

7. Stay Current to New Trends

Many strategies evolve over time because of the rapidly changing business environment. New competitive threats that arise over the course of a marketing campaign should be taken into account as saturation of competition plays a big role in drawing out a marketing plan. That is why so many website owners turn to Search Engine Optimization specialists. These specialists can optimize a website to attract targeted traffic on a global, national and even a local level. Local SEO is a key factor when reaching out to the internet users for a particular area.

First lets explain what local SEO is. Local search engine optimization is when special strategies and techniques are used to make a website appear on the first page of search results by making it in the top search engine rankings for a particular city, such as Atlanta. Using Atlanta as an example, a website owner can hire a search specialist to perform local search engine marketing for the Atlanta area. A local optimization service will use various techniques to find the best keyword phrases that will land your website on the first page of search results when searched by Atlanta locals. They will also ensure that the website content is original and relates to the keyword phrases. Because content is so important when it comes to search engine rankings, the hired service may also create a sitemap. The sitemap will greatly enhance the local SEO for Atlanta because it provides regular updates to the search engines on any new content that was added. In order to maintain high rankings in the Atlanta area, fresh new content that is search engine optimized is crucial.

The fact is, the habits of customers have changed. People are no longer jumping into the car and driving from store to store to find what they need. The same holds true to businesses that offer services. The internet offers people a lot of information, right at their finger tips. More people are researching online before they choose a service or a product. If you offer any type of service or product, you should ask yourself if you are losing local customers because your website is not search engine optimized for the local Atlanta area. Because of the habits of customers, local SEO is critical for any local business.

Are you looking for a better Google ranking? Here at Atlanta Business we have some of the best International Search Engine Optimisers working for a fraction of their usual fee, all to help small businesses help get our economy back on the road again.

Why Local SEO is Important to Your Business, Atlanta Bread Company Franchise Review, Hiring Atlanta Limousine For a Business Trip, Top 5 Rated Apartments in Atlanta

Related Articles - atlanta business, business atlanta, business to business atlanta, medium-sized business, marketing strategies, marketing plan, Atlanta business,

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