Five Star chain giant, announced the world's home appliance chain has giant Best Buy [BestBuyCo., Inc. (NYSE: BBY)] agreement, Best Buy, Five Star received 180 million U.S. dollars investment. Five Star and the Global Home Appliances
After the giant Best Buy cooperation, relying on Best Buy's global sourcing platform, it is bound to break the existing pattern of China's home appliance retail industry to enhance the consumer experience in the store of value and sense. Star into Best Buy, consumers will enjoy more affordable home appliances, home appliances more global brands will also landed in the market. Starting from this weekend, will bring world-renowned five-star brand, consumer feedback Thanksgiving, three days of national benefit to sell.
As a global consumer electronics chain, Best Buy
Consumer products as the leading advocate of "customer-centered" theory, through the customer's personal experience of voluntary choice of products to customers. The Five Star has been promoted to customers as the center, its devaluation of home appliances is a consultant on behalf of, and has been advocating experiential marketing. Best Buy, a Fortune 100 company, is an innovative, sustainable growth and provide superior customer service company in the United States and Canada has more than 940 stores.
Five Star??? The most fashionable brand new start of life experience
Five Star and Best Buy, the co-constructed in 2006 a major event in China's home appliance retail industry, injecting new blood Five Star, in the second half of 2006 will be the development of "quality" of the leap. Five Star Chairman Wang Jianguo said: "Five Star and Best Buy have a common desire is to provide quality of China's consumer appliance products and services. Benefit from Best Buy retail operations, IT and logistics the advanced experience of five-star Chinese consumers will continue to enhance the shopping experience. "
Best Buy's business philosophy is "customer-centric." In order to accurately grasp customer needs, Best Buy store by running his own experiments summarized experience, customer lifestyles and preferences of the consumer market segment. Best Buy selected the five segments to test customers, including small business owners, affluent professionals, home men, busy housewives and young fashion enthusiasts, different types of pilot stores target customers for their own development different operating mode. Such as the pilot store for the busy housewife to provide personal shopping assistant service, customers agree in advance a personal shopping assistant, shopping in all matters of help. Affluent professionals for a pilot shop on the increased
The proportion of products, while the pilot for young fashion enthusiasts and game store
The more abundant product.
Five Star and Best Buy in cooperation before, began to promote experiential marketing, first advanced model 4C, conscious of the store set up VIP service area, M-Zone experience the area, and there are plans to introduce appliances consultancy services for Customer service packages tailored to home appliances. Five Star and Best Buy co-operation, will continue to advocate the "customer experience center" at the same time, and the merger of the international advanced enterprises to absorb the advanced management experience, time in the future in the "customer-centric" concept in deep plowing spy .
Best Buy??? "Customer centric"
Best Buy is a 40-year-old company, headquartered in Minneapolis, Minnesota, USA thinking city. Founded at the beginning is a company called "The Sound of Music" sale of audio accessories store. Early 80s to start selling video products companies, and in 1983 changed its name to Best Buy.
1983, Best Buy changed the sales approach, and began to use mass marketing strategy, through the mall to provide a more extensive selection of products. 1989, Best Buy electronics retail operation to break, to achieve customer to choose, no sales commissions, cheap electrical appliances sales model, so customers can better control the purchase process.
2002 the successful acquisition of Canada's Future Shop (Fu-tureShop) marks the first time, Best Buy entered the international market. Future Shop is Canada's home, a well-known chain of electrical appliances. M & A shop in the future Best Buy to make use of its consumer electronics retail experience, improve sales and expand market share; in 2003, Best Buy has opened in Canada out of Best Buy (BestBuy) stores. I believe Best Buy, this two-brand strategy adapted to the Canadian market.
2003 Best Buy in Shanghai opened its first procurement center to help Best Buy to cut the purchase cost, shorten the time from factory to customer. At the same time, set up purchasing centers can make Best Buy customer demand for existing and new products direct feedback to the factory.
Since 2005, Best Buy began to transition into the existing U.S. stores, "customer-centric" shop mode. In short, customer-centric mode of operation emphasize personalized attention to each customer's choice, to meet the needs of the whole process of buying, inspire and encourage staff to better serve customers, so as to create better customers and store employees experience. I am an expert from China Building Materials, usually analyzes all kind of industries situation, such as marvel beverage refrigerator , samsung 4 door refrigerator.
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