Increase your Website Visability in the SERPS

Anyone whom has a business website knows the primary relation between their website rankings and profits is to achieve as high rankings as possible.. Key to success is to ensure that your website is placed as high as possible in the search engines. These business goals are best served through focus upon SEO aspects of your website and below we have listed a select few optimisation techniques which will help complete your goals.


Let us first put something into perspective; you will encounter a vast number of websites whom are also offering the same products or services.. If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.


Your website needs to compliant towards search engine crawlers

The design of your website is very important in order for search engine spiders to crawl it; if they cannot crawl all yourpages they will not be indexed. Open up your home page using a text based editor and review your website code; is it compliant? Where abouts within the page does your initial copy start? Search engines credit on page text more highly the higher up the page it is located, for this reason ensure your page copy is placed as high up in the code as possible. If you have this difficulty, first take out all unnecessary spaces in the html code. You may find that you have lots of long java code within the html, this could be transferred to file thereby freeing up code space. The same may apply to coding style data, this can be wrapped up within the CSS to further reduce space. Simplifying your table structure may also help.

Does your page text have a sprinkling of keywords?

Despite what many believe if your website on-page copy does not contain the keyword you are targeting you are very unlikely to attain any rankings for that keyword. This isbecause, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3) and in the active or clickable portions of link text on your page.

A clear and accurate sitemap and pagenation

In order to promote and further strengthen rankings for all the pages upon your site a sitemap is an integral part; always supply a correctly formatted sitemap and a clear navigational structure to ensure the spiders crawl your entire website.

These simple yet highly effective steps will help propel your website to greater search positions. As with many things in life the simple actions tend to yield the greatest results and SEO is no different; take the advice provided above and begin to see the improvements to your website.

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