" Bringing home appliances "In February this year from across the whole promotion, implementation tentatively 4 years. In this process, financial subsidies will be to 104 billion yuan, 920 billion yuan is expected to boost rural consumption market,"
Home Appliances The countryside "by the industry as a response to this economic crisis, a good policy to expand domestic demand.
However, the reporter found that the "home appliances to the countryside" and promoting the process is a strange phenomenon: on the one hand, some farmers consumers
Complaints Some of the "household appliances to the countryside" price too high to receive subsidies too complicated; the other hand, there are dealers complaints "purchase price too high, make money."
Home appliances to the countryside on the mentioned problems in the process, the reporter interviewed a number of industry experts have offered many suggestions: a more complete monitoring system in the third premise, the relevant departments should make the market more appliances to the countryside regulate in order to inspire greater enthusiasm of farmers, which is also home appliances to the countryside go more smoothly.
Subsidies complicated to "stand in the way"
In the course of the investigation, the reporter found, home appliances to the countryside is too complex to apply subsidies manufacturers, distributors and farmers complain of a common topic.
Soldiers left, general manager of Skyworth Chongqing Branch, said that if can solve this problem, bringing home appliances sales will usher in an explosive growth.
's Survey found that, in Fujian, Hunan and other places, some dealers are not private, home appliances to the countryside in accordance with the process of application for subsidies to operate. In Hunan, a dealer's desk to see the backlog of farmers to purchase more than 10 invoices, as farmers do not have time to bring the relevant documents, information entry, which greatly delayed the time the farmers get subsidies. The farmers to purchase household appliances to the countryside is the product of utmost concern to the timeliness of getting subsidies. These problems are not solved in good detail, and perhaps allow farmers to question the countryside on the appliance, which reduced its market effects.
Reporter learned that, for subsidies to process complex problems, many areas have already begun to use flexible means. Hang interview in Jinjiang city, Jinjiang City Post Office's letter hit the Chun-Hua Wu branch manager, her major task is to use the occasion of home appliances to carry out postal services to rural areas. WU Chun-hua said that farmers apply for subsidies to solve problems, Jinjiang Post Office is promoting a business, so the postman door fee subsidy for the necessary information, free agent by the Post Office to help farmers apply for subsidies. In addition, Chongqing, Fujian provinces and cities in some townships, farmers in the verification of identity, in fact direct cash subsidies to farmers.
Complex issues for the subsidies, the Chinese appliance market leader Lu Renbo discussion group joint research proposals, the government should be bringing home appliances products 13% of the subsidies paid directly to the appliance manufacturers, appliance manufacturers sell products, home appliances to the countryside, return this part of the funds directly to farmers. This will not result in the loss of funding subsidies to farmers disappeared.
A media strategy director of the Spring and Autumn Liu Buchen, also said that the root causes of the current subsidies is complex artificial obstacles designed too. In fact, the subsidy process more complex, the middle part of the more likely to breed corruption. A feasible method of operation is to let the local dealer when purchased in farmers subsidies given directly to farmers, then, dealers took the invoice to the relevant local government departments to receive subsidies.
"Appliances to the countryside" by the market regulation
Appliances to rural areas is another key issue encountered by low profit rural dealers.
A household electrical appliance enterprises had had a frank to reporters, although the company is forging ahead with home appliances to the countryside, and the constant training and education on the dealers, but the profit is low, the enthusiasm of a number of dealers is always difficult to mobilize.
Soldiers left, general manager of Skyworth Chongqing Branch, said "there is a gray market transactions in rural areas, many home appliances sales does not issue regular invoices, which are not invoiced sales price of home appliance products are often higher than the price of home appliances to the countryside cheaper, which products to home appliances to the countryside due to loss of financial subsidies and access to price advantages. I am China Print Net writer, reports some information about chinese clay pot , flight training device.
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