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Helmut Lang: one perfect brand to go for by Jenny Jag





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Helmut Lang: one perfect brand to go for by
Article Posted: 05/23/2011
Article Views: 120
Articles Written: 1121
Word Count: 432
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Helmut Lang: one perfect brand to go for


 
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One famous and international name in the fashion industry is Helmut Lang, who is an Australian fashion designer. He is popular for its minimalistic, unique design and innovative style. Since this brand exists in the market from the year 1986 but it is still rocking the market. For his contribution in the fashion market, he was named as the fashion autodidact. His fashion studio was built in the Vienna during the time of 1977. Then at his age of 23, he built his boutique with the name of "Bou Bou Lang" in the year 1979 and it was again established in Vienna.

He was successful in his style and designs and became very popular in Austria. Then after getting much success in his designs and style, he exhibited his innovation at the Centre Pompidou, which is located in Paris. This initiative was taken by the government of Austria. This way, he was able to reach out people of Paris with the stylish endeavor in the year 1986. Then he was able to launch his brand with his name “ helmut lang ”. After these incidences, he came back to Vienna during the time of late 1980’s.

During the time period between late 1980s and 1990s, one trend was so popular in the market and that is minimalist fashion. His innovation leads him to create fashion trend with sharp lines and cuts. This kind of design resulted in elegant and basic clothes for all age group. All his clothes are made from high-tech fabrics and they are basically found in two basic colors, i.e. black and white. His designs were highly appreciable and people find it quite comparable to the designs of Rei Kawakubo and Yohji Yamamoto for its intellectual appeal and austerity.

When you are chilling out in the fashion of casual clothes, then what could engross your mind more than a pair of jeans? Most of the people think that American jeans brand is the perfect attraction for any age. And you seem to get more varieties and better options while choosing your pairs. If your forehead is showing more wrinkles with the thought of brand choosing, then choose from Current Elliott , J Brand, Citizens of Humanity, Hudson jeans, and Earnest Sewn. While you are choosing your pairs from these brands you are getting best options of cute looking and nice fitted jeans. Especially, jeans from Current Elliot brand come with different options for different types of figures like Pear shape, Apple shape, Hourglass, Slim, Big butt and Petite.

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