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Foreign product competitiveness in the Fourth Forum, Guangdong Shenzhou Gas appliances Co., Ltd. Executive Vice President Liu Bingyuan announced that more than 3,000 million yuan will be invested to implement a "seek the Divine, 2008 Fortune strategic partner" of the channel strategy works in the country two, three, four-round construction market distribution channels, the implementation of Shenzhou product franchising business. News that China's water heater brands in Guangdong million and the first group revealed plans to open 1,500 in 2007 franchised stores. Another major domestic appliance brands into the kitchen and bath industry Rongshida making good performance in the market later, in 2007 in the domestic secondary and tertiary markets to open franchise stores. Exported to 36 countries with the brand creators Stewart gas in 2003, after reunification, the Chinese market, in South China, Southwest Water to establish innovative market test mode Stewart shops. Stewart now create the country in 2007 into the secondary and tertiary markets to open franchise stores. Recent years, household appliances enterprises are for the provision of channels since the phenomenon, recently, media organizations in Need for policy? "Consumer electronics market", "home appliances dynamic" organized, "China's first major home appliance manufacturers competitive in Western Forum", from Near the western five provinces and more than 300 agents and the Chinese home appliance home appliance brand marketing industry speakers agreed that corporate brand home appliances brand franchise stores open kitchen and industrial channels in the future development of the new model. Corporate self-built channel model as a channel strategy has begun to emerge. Because it involves huge financial risk and cost shop, business self-built channel model difficult to scale effect, while the home appliance chain stores because of the size advantage of the management of home appliances sales become the main channel. Many experts and professors believe that self-built channel model is the household electrical appliance enterprises "dead end", the Chinese household electrical appliance enterprises stress the formation of owners and supermarkets strategic partnership. China's well-known professor of strategic management of Miss Chen Chunhua hold this view. Management experts, senior brand marketing strategy, the best strategy Bo Feng, director of media organizations is that: "Professor Chen Chunhua stress that the current owners and household electrical appliance enterprises in China formed a strategic partnership hypermarkets channel model is 'standing on the sidelines' attitude in preaching. Currently Chinese enterprises and China's home appliance home appliance chain of hypermarkets in the formation of college textbooks is difficult to define the 'strategic partnership'. Why? There are two main reasons: First, the current Chinese home appliance chain stores in the profit model, home appliance chain big store profitability is not created by real sales, but the size of hegemonic use channels from home appliances enterprises 'usurpations', otherwise, several major appliance chain stores will not be repeated veterans 'crowned' rich list ; Second, China's household electrical appliance enterprises and the Chinese home appliance chain stores lack of 'balance of power'. Since ancient times, human instinct determines that only 'balance of power' can lead to a mutually satisfactory negotiations, regardless of political or commercial. Gome Suning not Chinese home appliance industry 'Red Cross', as long as there is the possibility of profit, home appliances chain stores will not reduce sales of household electrical appliance enterprises entering charge exorbitant taxes and levies. " "Hegemony" and "decentralized" --- the current basic structure of China's home appliance business state Need for strategic communication agency 78 cities across the country conducted a sample survey appliance stores analysis results show that China's current pattern of household electrical appliances basic presentation format has the following characteristics. 1, in one or two cities to the main distribution of home appliances shopping mall. Acquired Yongle current state of the United States, the sum of the two major home appliance chain stores nationwide number has reached 770, with annual sales of 68 billion yuan, nearly 14% market share. Research shows that such large stores mainly located in secondary cities, accounting for 91% store distribution sectors. One of the domestic home appliance giant chain Suning Appliance now also have considerable strength in the national primary and secondary markets are expanding rapidly, the number of stores has also been more than 400, with sales in 2005 reached 40 billion yuan, the National Appliance chain, the occupying 8.108% of the market. The e-commerce company in China offers quality products such as China free standing electric cookers , electrical cooker Manufacturer, and more. For more , please visit free standing electric cookers today!
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