Cola Cao comes in powder form and is intended to be mixed with milk, but can also be mixed with water or soya milk. It can also be added to breakfast cereal or used as a baking ingredient.
Warm Cola Cao in a mug
Especially throughout Spain, Cola Cao is a popular accompaniment to breakfast, lunch or dinner. Children often dunk Mara biscuits in the Cola Cao milk. In recent decades, it is also served in one serving envelopes at nearly every cafe as an alternative to coffee. Cola Cao is much thicker than the hot chocolate drinks found in many other countries, but much less than Spanish-style chocolate. It does not dissolve quickly and is often served with a tea spoon. Competing brands like Nesquik have promoted their quick solubility. Currently Cola Cao is sold in the "classic" version for those who grow fond of eating the unsolved lumps and as "Cola Cao Turbo" for those who want a homogeneous liquid.
The "Cola Cao song" used to promote the product in the 1940's is a nostalgia item, despite not being politically correct for our era. Its first verses are still remembered: "Yo soy aquel negrito del frica Tropical / que cultivando cantaba la cancin del Cola Cao /..." ("I am that little black guy from Tropical Africa / who sang the Cola Cao song while cultivating"). Cola Cao has marketed itself along the Olympic Games and other sport events.
Cola Cao is sold in containers of many different sizes. The most common are plastic tubs holding 400 grams, and single serving sachets.
Cola Cao is exported to various countries. Its biggest markets are Spain, Portugal, Chile and China (known as Gao-le-Gao), where Nutrexpa offices are located . It was introduced to Japan (under the name ) in early 1990s only to be discontinued a few years later, however in 2007 "Cola cao Chocolate Roll Cakes" manufactured in China are sold at dollar stores.
Cola Cao factories have production lines unique to each region:
European market:Factory in Barcelona, Spain
Cola Cao Original, Light, Turbo, Fiber, Energy, Complet
South American market:Factory in Santiago, Chile
Cola Cao Original, Light
Asian market: Factory in Tianjin,China
Cola Cao Original, Fruit Flavor
Cola Cao Roll Cake
Its rivals are Yoo-Hoo , Swerve , Nesquik , Nescafe , Milo (drink) , now-discounted Vess Chocolate , Horlicks , Ovaltine & Jazz
Cola Cao - Official website.
a b Grupo NUTREXPA
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