As the world's largest
Manufacturing base, China's home appliance industry, suffering the huge impact, how to spend the "winter" home appliance business for many primary face. Related experts interviewed pointed out that innovation is the enterprise through the "winter" in a close cotton jacket, innovative appliances more accessible to consumers, stimulate consumers to buy.
Innovative product more popular
Stores in medium and large tower of Beijing, has just bought a ramp-type
Consumer Miss Zhou told reporters that Taiwan has to buy drum
However, before the product can only be bent or even bend to put the clothes to her waist and legs are not too good with them too strenuous, "two days ago to see this ramp-style drum washing machine, the price is not too expensive, and the family decided to buy one to discuss. "
A survey of consumers for products, more consumers tend to choose them according to consumer demand and product development, indicating that consumer choice is becoming more rational. The face of increasingly fierce market competition and more rational consumers, businesses continue to tap the market only "excitement" in the full understanding of the basis of consumer demand, technological innovation through the continuous escalation of consumer demand led.
Simple than complex. Consumers is not the platform, not the standard, more than what the so-called strategic enterprises, they only make their enchantment products?? This is Apple's path to victory. Well, today's consumers what kind of home appliances?
Through the survey found that
The clarity, color and motion pictures and other mandatory performance requirements are met, the consumer interactive experience for fashion design and the soft demand starts increasing, so, including the first in the traditional
Implantation of high-definition camera system concept of this LCD TV X9 series came into being and sought after by consumers. Hefei Rongshida Rong Zhang, general manager of Sanyo Marketing also told reporters that the SARS period, according to consumer demand for Sterilization, timely launch of their use of ozone sterilization technology, washing machine, the product of a market to sell very well. This year, the company Inclined drum washing machine fully launched and the frequency sterilization of environmental health technology, washing machine sales to drum up more than 600%.
Three, four innovative products to market needs
With the activities of home appliances to the countryside gradually, three, four markets increasingly become the focus of attention. Although people think that tomorrow's three, four markets will, as today's primary and secondary markets, and prosperity, but experts also pointed out that three or four market consumers with special needs, if the company simply to today secondary market products to get three, four to the market, it is difficult to be recognized. Third, the same four markets require innovative products.
According to general manager of Haier washing machine sales to the country introduced the small, they conducted a special survey of consumers, three, four market consumers need good performance, good quality and relatively simple operation, do not need too much fancy features, is needed is real, easy to use, worry-free products. 3, 4 market quality requirements than secondary market is also high, that is, to be more rugged product, thereby reducing dependence on after-sales service. In addition, many rural consumers often go to work in cities, they have accepted the new concept of urban consumption, sometimes color, fashion, trend that does not lag more than the number of urban consumers, but spending power is limited, would like to spend less money buy popular products. In addition, consumers in some areas there may be some special needs, such as Haier developed for the rural consumers in Sichuan to wash sweet potatoes, wash fruit washing machine, not only solved the special needs of local consumers, but also for the enterprises to expand the new market.
Hefei Rongshida Sanyo, said the characteristics of the rural market made into three or four products the market needs not only to differentiate the functions of innovation, such as for rural voltage, water pressure instability, enterprises should provide Wide voltage, wide water pressure product, but also the design of a rodent control board, while electricity and water as high in rural markets, the core technology in the energy and water conservation, companies have to innovate. I am an expert from China Suppliers, usually analyzes all kind of industries situation, such as baby cribs prices , compare medicine prices.
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