HC communication network 2010, the telecom operators in the market level, eventually a large-scale battle front, the overall market growth is slow, the pressure of the annual grand goal, and the existing channels for lack of capacity, forcing operators to channel strategy must seek new things, change.
Reporter recently learned that some of Unicom Where the company began to decrease after the high threshold of the expected 3G channel, turn with the large number of smaller Proxy To proceed with in-depth cooperation.
This also means that basically completed the construction of networks and nurturing pre-market after the telecom operators in 2010 finally launched in the market level, large-scale battle front.
If 3G has just passed the first year of competitive carriers focused on Advertisement And branding on the case, the competitive carriers in 2010 no doubt has shifted to the end user, as the operator leading to the end user a "bridge", highlighted the importance of channels.
Direct manifestation of deeper cooperation, the abandoned channels of high-threshold strategy in some parts of Unicom Corporation, an unprecedented number of small and medium sized channels to open to the process, including post-paid customers, including many Sell Policy.
With Beijing Unicom, for example, reporters learned that Beijing Unicom has opened 1863G small agents handling of post-paid users the right, and does not restrict the handling of sites and locations. Compared to previous co-operation only in the business office or business offices (professional Mobile Stores) to handle the relevant business, the momentum of this change is not great, but not from time to that is a huge breakthrough.
4 6, reporters found in Beijing's Zhongguancun, China Unicom had 186 points over the Dinghao proxy card, e in the world, such as integrated Electronic Marketplace. Point of these agents, A4 paper, print and bound in thin card number for users to read, different numbers in the hundreds of dollars price range, the user ID as long as I can network with.
An agent who told reporters that some of these numbers from the upper reaches of China Unicom agents. Reporter linked to the upstream agent of a person, he told reporters he Zhongguancun points throughout the agency can sell the 30-40 day card number, but he was not satisfied with the sales.
Three operators in 2009, according to filing shows 3G users in China Unicom's ARPU value of the maximum of three operators, in 2009 this value reached 141.7 yuan.
China Unicom will be located in the high-end 3G users, while also planning to make great efforts to high-end channels, set the high threshold, hopes to iPhone and other advantages of leveraging channel terminal.
Before and after the last 11, in the 3G channels Unicom began to recruit. At that time, China Unicom will be recruited as a target in the chain with a certain scale, the recruitment include mobile phone stores, Home Appliances Marketplace, a large-scale shopping stores and high-grade corporate.
The group level, the Unicom requires partners to also have: a registered capital of not less than 20 million yuan, the entity no less than 200 total stores, distribution of not less than 16 provinces, the average annual commitment to a single shop sales of 3G card number not less than 1,200, the four conditions. That is, group level, partners have to commit to the year for the 3G development in China Unicom more than 240,000 users. In the provincial branch level, while China Unicom to relax this requirement, but also very harsh.
This policy, at that time was called the industry refers to "Xianpinaifu." Di Jin Xin, vice president of ICT Group, says that across the country can meet the requirements of Unicom Group, the traditional cell phone stores or appliance stores only a handful, and most of the mobile partner in the provinces within the same time, be able to meet all the conditions of the chain not many. I am an expert from China Suppliers, usually analyzes all kind of industries situation, such as plastic welding rod , uhmw rod.
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