Not good goods cheaper, better goods are not cheap. Cheap usually means low quality. Not long ago, people still buy cheap and feel for the embarrassment and shame, which often means that you can not afford better products, but now it all changed.
Now everyone loves a bargain, but people like to show off to friends, they buy cheaper goods. No matter how rich you are, if you can find a minimum price, you will feel very smart. Before a gatekeeper drove old Cadillac to show their taste, but now a person driving a Mercedes-Benz to Target shopping to show their savvy.
Few years ago, a German retailer Media Markt large household appliances have been used "Geizistgeil" as its advertisements. One of my colleagues explained to me, Geiz some minor derogatory term, is a very stingy person. The Geil is the current idiom of young people, said "great", "cool" means. One hand, to use Geiz it feels (there are companies with very little "stingy", "stingy" as their ad), on the other hand for young people with geil to this market. In fact, it is said, have a good cheap goods. Consumers around the world, no matter what class, will agree to this.
To satisfy those looking for cheap consumer goods, the price of your product, compared with similar products to be low enough, but that does not mean that your products are very common and boring, but to your products only those consumers the necessary technical and functional. This is a Mini Cooper car for example, this is a basic, cheap and new cars. From only 16,750 U.S. dollars as a small car, Mini Cooper and include not only public golf competition, including small cars, but also provide more features with those medium-sized sedan competition, because those functions for the majority of consumers is not much value. Low-cost manufacturers are global advantage gradually.
Discount from the wind gradually As most successful low-cost retailers, Aldi in Germany has a value of 35,000,000,000 U.S. dollars of the chain as well as millions of consumers. It is not only the world's leading high-discount food and household goods retailer, and successfully Aldi brand enjoys popular support. Investigation of a German consulting firm that Aldi is located in Germany after Siemens and BMW's third-largest brand, even better at Daimler? Chrysler before. Now go to this store shopping is becoming a trend. "20 years ago, you will not hold Aldi stroll around the shopping bags, because it does not look ye to," a Aldi's manager said, "Now this is becoming a fashion." A German colleague told us that now in Germany some of the upscale restaurants and upper-class party can see the Aldi brand of sparkling wine (champagne a).
High discount chain Wal-Mart everyday low price and promote different forms, such as hypermarkets also not the same as Europe's Carrefour. High discount store chain to provide much less than the supermarkets and variety. Single high discount discount chains such as the United States is relatively small, shopping environment is completely functional, providing very few services, but commodity prices are surprisingly low, usually less than 60% of the big brands, more than some small brands have about 40% lower.
High discount, high-profit Aldi through all aspects of its operations to reduce costs and improve efficiency of its business model with high discounts, so it can offer much lower than the average discount price, while for higher profits.
Aldi regular review and selection of its merchandise for sale. It is more likely to provide easier to handle and not perishable, and broken merchandise, about half of these goods are packed, and this proportion is only 10% of the average supermarket a bit more. Compared to other supermarkets, Aldi provides fresh, frozen varieties less, because the cost of goods handling and display relatively high. But Aldi's wine products and to provide more household items, such as paper products, bath products and 90% of the products are Aldi own brand, including many from the biscuits to the diaper. Aldi offers low prices, while the services provided are minimal. After shopping at Aldi will make you feel like at Wal-Mart is in the middle of Neiman Marcu (the world's top luxury retailers), there are no fancy displays and extra decorations. The price of printing in color on paper and paste the store wall. Shopping here, you will find here the price may change at any time, but in fact is true. I am an expert from China Print Net, usually analyzes all kind of industries situation, such as big eyes binoculars , nikon ocean pro.
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