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In Hardware Industry, brand awareness is gradually formed, hardware companies succeed in the fierce market competition foothold, it must have any decent brand. Brand war smoke in the hardware market is concentrated, but many hardware companies Quedui retained many of the wrong brand awareness strategy. 1. The war is equivalent to the brand Advertisement War Brand is a service or a product to the consumer demands with the quality of the core commitments, it concentrated on such services and products and services of quality, service, taste and even culture. The ad is only a means to disseminate information. Needs of business and product promotion, advertising can bring high-profile, create brand, but advertising can not make products with inherent qualities and charm. Some bosses on the simplistic view that, as long as the large cast advertising, indiscriminate bombing, and can create brand-name effects, enhance brand image, leading to Sell Increase the amount. But often it did not, or little effect. The reason is that they overlook the quality of the product, service, innovation and so under the more effort. 2. That the "high grade, high price" is the brand, market positioning allowed. Many people hold this idea, like the ordinary price, popular style is the fair average quality, low-end. Coca-Cola is a brand name, but it drinks need only 23 yuan a cup of McDonald's, only two can be 30 yuan meal, do not button the manufacturers will never take off, do not suit the manufacturers is inherently high he First, I see too. Now some companies, once to establish the brand, they insist the idea of holding a "fine", "Need" in order to enhance their brand. In fact, they do so, first of all in terms of quality from the product itself, not always to a qualitative leap, and some just look and packaging improvements. This first one is the lack of integrity for consumers; Second, dilute the original brand image; Third, improve your level, it also means that your target market has changed, and in new target markets , you do not yet have characteristics and advantages. So we often see a lot of brand new birth is often short-lived. 3. Pattern 100, the image of a lack of coherence. Have a ceramic company in 1996 began to import CI, has invited three advertising companies. The first design image of a CI and the spread over a year, the result did not feel good, so he hired a second. Second to meet the owner's mentality to a drastic improvement, and then invested a lot in communication, the effect seems to be better than a year, feeling someone else's image and grades are improving, we still old faces, no, but also to talk. This time is not an outside, and the price was too high, simply do what. Ever since the new design is varied, almost every ad is a new layout. Advertising are not wearing clothes, often for, that other people envy you ah? In fact, people already do not know you! Hot Recommendation: Watch 09 Hardware Ten selection I am an expert from steelrollformingmachine.com, while we provides the quality product, such as bending roll machines Manufacturer , China roll form machinery, steel roll forming machine,and more.
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