|
Shanghai Media Group SMG 1, IPTV Overview IPTV is a use of broadband infrastructure, via the Internet Protocol (IP) to provide digital television, video telephony, VOD video on demand, sun-government, online games, online shopping and interactive distance education, etc., multimedia messaging services. Visible, IPTV not only different from traditional analog TV, also from the evolving digital cable television, Internet and traditional TV is a product of merging. IPTV has two basic characteristics: First, compared with traditional TV, IPTV biggest feature is interactivity. Based on IP technology, users can access broadband IP network to provide on-demand media programs, to achieve substantive two-way interaction. Second, compared with the ordinary Internet video, IPTV high clarity. IPTV, advanced and efficient video compression technology (MPEG4, H.264, etc.), to provide users with close to DVD quality digital media information services, the future can also be upgraded to HDTV. 2, IPTV Project background 1, industry background Since the mid-90s, the Internet has landed in China, Internet service in China, gained rapid development, an exponential growth in the number of users, with the application of Internet technology and improvement of the environment, Internet-based multimedia services have become increasingly popular , online games and online video-on-demand programs such fees in full swing, China's IPTV services have emerged at this time. As early as 1999, Microsoft will be pushing "Venus program" in an attempt to the huge resources and the Internet TV convergence, as an earlier version of IPTV, although not successful but shows us a wonderful blueprint. In many people's eyes, IPTV will be a revolution, it will maximize the advantages of television and the Internet to combine together, people's way of life will be changed. 2004 in the second half, IPTV in China, the concept of broadcasting and telecommunications fired too hot, have claimed that 2005 will be China's IPTV, the major carriers are gearing up, ready to go. But for most people, IPTV is only a concept, both users and vendors is so, IPTV is now faced with many obstacles, such as technical standards, industrial policy, user habits, how to break through the bottleneck of the development of IPTV restricting access to healthy development, and how the development of IPTV to find investment opportunities, this is a topic of concern in the industry. Global and China's IPTV industry will enter a period of rapid development, China's broader development prospects, estimated that by 2008 the domestic IPTV subscribers will reach 16.5 million, the market scale will reach 14.8 billion yuan, of which set-top box market is 14 billion yuan. China IPTV market is still in the introduction phase, the business environment is far from mature and has not yet formed a complete industrial chain, industrial chain in all aspects of cross-cutting state. Radio and television systems and telecommunications business game situation on the development of the industry will have a significant impact, and coordinate radio and television sector and the telecommunications sector, conflicts of interest, digital cable and IPTV in the competition become an important factor in the development of IPTV. IPTV content can provide the quantity and quality of IPTV operators in determining the survival and development of the most important factor, and only provide a more personalized service to attract and retain users, such as "Personal Internet TV," "Network Game", "online education", featuring services will be relatively good market prospects. At the same time, take reasonable differential pricing strategy will also help operators expand markets and improve operations. 2, policy background Countries vigorously promote digital television broadcasting, digital cable TV starting from the overall planning, followed by terrestrial digital television and direct broadcast satellite television. Under the impetus of the IP technology, IPTV is becoming a new hot spot, Shanghai Media Group to become the first organization approved the operation is currently the only operating permit access to IPTV operators. IPTV operating license management and operations with the industry only, the State Administration of Radio, as part of the IPTV industry in charge of the operation and management with a series of related laws and regulations to manage. SMG Shanghai Media Group as the main operator with concessions, ensure that the content does not violate the State Administration of Radio Broadcasting Control and programs operated under the premise of transmission, while transmission of the business and the primary responsibility for the content. Under this premise, with the co-operation networks and marketing strategies. SARFT is very concerned about the development and strategies for digital television distribution, and IPTV applications and business prospects are very optimistic about it as a digital television an important part, and consider in due course as the number of TV as a whole is an important part of translation. This IPTV set the tone for the overall development, IPTV national radio and television as an important and integral development planning component, and assume a major national radio and television an important means of cultural propaganda, but also an important way for industrial upgrading, IPTV Industry The development of national radio and television long-term development planning is an important aspect. I am an expert from leatherdigitalwatch.com, while we provides the quality product, such as digital display watches Manufacturer , radio controlled digital watch, digital diving watches,and more.
Related Articles -
digital display watches Manufacturer, radio controlled digital watch,
|
