" Bringing home appliances "The pulling power Shunde household electrical appliance industry in the end be? Recently announced the sale of statistical data gives the answer. According to data released by appliances to the countryside system, Shunde 16 successful companies with sales of only seven show business, 1-June Shunde bringing home appliances sales total about 86 million units, total sales amounting to about 1.776 billion yuan, both the amount of total sales, or sales are only one of the country into around.
In the first half only to sales of 1.776 billion yuan
As announced in May the State
fifth home appliances to the countryside successful supplier, Shunde total, including the United States, and
Glanz Hisense Kelon and other 16 companies, including home appliances to the countryside winning products, related to air conditioning,
Washing machine , Refrigerators, freezers, water heaters, microwave oven, induction cooker, solar and other eight categories, including the United States winning total of 310 models products, home appliances to the countryside to become the most successful models of enterprise products.
21 this month, the National Information Management System home appliances to the countryside release sales results, this one? June sales of electrical home appliances to the countryside to 9,610,200 the number of units, sales of 16.229 billion yuan, much lower than before the Department of Commerce full-year forecast is expected to more than 1,000 billion yuan.
In the "variety of products sub-national household appliances to the countryside enterprise sales statistics" to see, Shunde of 16 successful enterprises, only the United States, and Glanz, Hisense Kelon,
Million and , Wibaux, King Wei, Yung-Sheng and other seven companies the list, the remaining nine companies were not any sales display. In other words, "not even a sell." According to the Ministry of Commerce first half of 2009 sales of home appliances to the countryside of the statistics, Shunde household electrical appliance company sold 867,000 units to rural areas, accounting for 9.02% of total sales; sales of 1,776,000,000 yuan, accounting for sales of 10.94%.
6 products show good and only two
The Ministry of Commerce statistics show that 9 of the countryside in the appliance category of products, the Shunde enterprises have refrigerators, washing machines, air conditioners, water heaters, microwave oven and electric stove, etc. 6 categories of products, only the performance of air conditioners and refrigerators good and the rest 4 products dismal performance.
Appliances to the countryside management system according to the statistics, in the first half Shunde enterprises bringing home appliances air-conditioning 83 191 units sold, sales of 219 million yuan, account for total sales volume of the national air-conditioning appliances to the countryside and 3 percent of total sales of more than . Among them, the U.S. market, the group became the biggest winner in the countryside air conditioning, sales amounted to 207 million yuan, accounting for 33.53% of total sales.
Refrigerator side, from Shunde Midea, Hisense Kelon, Wei WANG, Galanz, Yung-Sheng and other five successful enterprises in the list, Shunde PRC company sold in the first half bringing home appliances refrigerator 684,256 units, sales reached 1.478 billion yuan, total divided up 13.51% of total national sales.
Contrast, Shunde enterprises in the water heater category on dismal performance, as
Gas Appliance Town, Shunde, winning a total of eight companies bringing home appliances water heater products, accounting for Shunde household electrical appliance enterprises winning half the countryside. But this is only the United States, and Wibaux, Yung-Sheng, Wan, and other four companies are selling shows, and sales are also not ideal. In the four companies, selling the most beautiful, and total sales of 471 units, at least the volume and sound and 10,000, respectively, only 4 units. Reporter noted that, although the United States and the water heater in the second list position, but much lower than sales of Haier's 29,748 units the first list.
Water heater is more than the "cold" is the microwave oven and electric stove, the two products in the first half of the sales of home appliances to the countryside only 21 and 18 units respectively, Shunde enterprises only the United States in these two items sold separately 16 sets and 2 sets.
Brand into the enterprise along the "shortcomings"?
As home appliances of all, Shunde household electrical appliance enterprises in the countryside activities of the national performance normal?
Center, Peng Guangshun that Shunde household electrical appliance enterprises in the countryside in the performance of quite normal, current statistics show that out of the "not ideal" situation is mainly rural areas with market structure and product structure. I am China Food writer, reports some information about bathroom cabinet with towel bar , designer medicine cabinets.
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