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Operation Analysis of China Household Appliance Industry Text / Ning Hao Output analysis Throughout May 2009 appliances yield, in addition to washing machines to speed up growth, the Air conditioning And Refrigerator remain uncertain, but still better than market expectations are too pessimistic. (1) 5 washing machines, refrigerators, air-conditioning production rose 28.6%, respectively, 10.3%, 8.1%, 1-year cumulative growth in May were 18.5%, 17.5%, 14.1%. (2) washing machines and sustained demand. As the washing machine main exports to emerging markets, exports to maintain relatively fast growth rate, 1-April rose 15.1%. Domestic market Washing Machine The continuing trend of the upgrading 1-April retail sales up 33%, well above the industry average. (3) growth in refrigerators fell, especially in peak season for the chain in May fell slightly, and the feedback from the refrigerator factory upstream of the follow-up production in view of corporate pressure. Coupled with stagnant export growth in refrigerators, the recent pressure on large refrigerator. (4) Air Conditioning growth, though still less than 10%, but higher than April's growth rate (5.2%), business scheduling situation has improved. However, as more rain south in May, cool, air-conditioning caused by May end Sell Situation is not satisfactory, 6-July will determine the annual sales of air conditioning industry. Price Quotes 2009 1-5 months, average prices of industrial goods rose 2.3% year on year, from the monthly view, industrial prices in January rose by a monthly rise of 1.5% to 2.7% in May, showing a tendency to slow up, relatively smooth surface, but prices rose expanded. Consumer durables, the furniture prices are up 2.8%, up 3.5% this month; suction Hood Prices are up 9.5%, up 13.0% this month; conditioning class this month, up 2.0%; washing machines, Refrigerator Although household electrical appliances such as low, but the decline in the narrow, raw material prices led the consumer price in goods prices. Product upgrades Consumption in the long term development of household appliances will have a profound impact. Upgrade the performance of the form of consumption: consumers are more concerned about the brand, pursue upgrades. Upgrade their products are divided into three forms: progressive, by leaps and bounds, revolutionary. (1) air-conditioning products are mainly dominated by progressive. Upgrade method is none other than health, Energy , Mute, frequency and so on, corresponding to the escalation of technology is no big improvement, manufacturers only difference is that technology, cost control, quality assurance and other details, this is clearly conducive to domestic brands, the basic stability in the context of technology, domestic brands fully achieve cost advantages, scale advantages, channel edge, completely occupy a major position in the market, currently the three major domestic brand Gree, Midea, Haier has firmly occupy the market share of 50%. (2) refrigerator upgrades to leapfrog the main trend is clearly to upgrade For the refrigerator, the product upgrading of consumption structure show features: high-end, personalized sales from the sub-volume segment, sales of structural variation, 2002 -2007, the refrigerator market structure shows polarization trend: that more than 241L and 120L fridge large capacity fridge the following small volume of sales is rising, the last completely dominated 121L-240L refrigerator between the decrease in market share. From a performance point of view, the pursuit of energy-saving refrigerators on the one hand, preservation, low noise, health, fashion, etc., on the other hand the pursuit of more doors, outside, intelligent product of this upgrading, especially in such leaps and bounds since 2006 upgrade the trend is clear, and this is clearly a more favorable foreign brands to develop their technical superiority and brand advantage, the listed companies corresponding to the national brand to compete in the limited capacity upgrades. Particularly in product gross margins high, unit price is high, represents the development trend of multi-industry door refrigerator, on top of the fridge door, except domestic brands Haier, the complete lack of competitiveness. We are high quality suppliers, our products such as Discount Software Sales , China Noise Reduction Earphones for oversee buyer. To know more, please visits 7in Car DVD Player.
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