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With about 81 million and ever increasing internet users in the country, we can imagine just how much online shopping in India is booming and will continue to do so. We rank 4th in the list of internet usage and have great potential in the field of online shopping. More and more people now have the power of using credit cards and can thus, shop online at ease. People believe in shopping in a click. Initially, online shopping didn’t have many supporters in India because people didn’t believe that it was safe, but with the introduction of safe payment gateways, online shopping is the new ‘in’ thing to do. A lot of research and surveys done in the area of online shopping in India tell us that it is evolving at a rate of almost 30% per year. With this kind of growth we can only imagine how many millions of users are likely to switch to online shopping. Also, there is a slow but positive change in the mindset of the Indian customer with relation to online shopping due to various reasons like a hectic lifestyles schedule and modern culture and a contemporary way of thinking. What’s more is that people want to shop online instead of shopping from malls or stores personally because it has a lot more advantages. For instance, you get a lot of variety and options on the internet. There is a huge number of websites and thus, you can compare between products and brands as well as prices on the internet. Also, you can choose to buy from a small firm to a huge company. The alternatives available on the internet are inexhaustible and due to the ever increasing competition, every website wants to offer the best online deals possible. Today you will be able to find almost anything on the internet. You can get an endless list of products such as clothes, bags, accessories, books, gadgets, kitchen appliances, television sets, mobile phones, laptops, so on and so forth. You will also get to choose from an infinite number of brands as opposed to shop or a mall, as most brands are present online. Also, comparing prices on the internet is the easiest thing ever. You will even find sites dedicated specifically to comparing prices of different brands of the same product category. Thus, you can get the best online deals just by being a little smart while surfing.
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