Bo had just ended at the shoes, some new phenomena are still deep impression. Jinjiang many shoes supplier in addition to the original area of intensive cultivation, but also is the introduction of the terminal through its own direct-to-consumer product, these products appear shoes Fair, could not help but some bright spots.
10000 Xin own display garden shoes brand "happy speeding", will be the airport, shopping malls, step by step for the sales channels leveraging the domestic market; Swiss Exhibition in the "shoe expert" in the aspect of full effort, involving a series of basketball, Soccer, casual shoes, skateboard shoes, high heels and even women finished insole, these finished first place in the shoe insoles suppliers stand on the extent of its fine so it was amazing.
As a shoe supplier, directly extending their reach to the downstream area of the shoe launch its own brand and direct-to-consumer product, can be said Jinjiang shoe industry, a major initiative.
Do shoe shoe supplier
Expo Hall, third floor, shoes in the shoe, the most notable was undoubtedly the 10 000 Xin (Fujian) Shoes Co., Leather and Plastic booth, this production of rubber, MD, EVA soles of shoes and other kinds of carriers are "repackage", 200 square meters exhibition hall about a pair of shoes in the slightest shadow and replace it with three kinds of colorful wall garden shoes.
Shoes advantage of relying on their own, so that 10 000 Xin shoes in the garden than the local counterparts in this area, "go faster." It is understood that, as early as 2007, 10 000 Xin began to try to enter the EVA footwear market, the local development is also limited to garden shoes slippers, sandals category, did not involve high-end shoes in the field, while 10 000 Xin Development of garden category has expanded to skateboard shoes shoes, casual shoes, hiking shoes, etc., own brand "happy zooming" has tested the water in the market a year or two years. The launch own brand "happy speeding," the whole series, is to accelerate the pace of the field into the shoe.
Similarly, has always been supporting domestic and international brand shoe insoles manufacturers Swiss exhibition, the rich have increased program "can not try pushing in the finished product?" In fact, their purpose is very clear, I hope to achieve from the supporting business-to-end business transformation, to create end-product brand.
Thus, we see that Swedish development on the one hand supporting insole product on display, on the other hand with large posters advertised: for all sports occasions and even life scenes insole product series officially released. This one not only involved in the field of professional sport shoes, Swiss Exhibition also with foreign companies with long experience in ultra-supporting, developing a series of very popular nowadays market, high heels forefoot cushion, followed by the pad, shoe, etc. within the higher end product.
The cake should be divided shoe market
"Garden shoes just in recent years the rise of new products in the domestic and rare. However, these one-time injection material with EVA garden shoes to replace most of the upper, more flexible than traditional shoes, not only lightweight shock absorption , very breathable, non-slip, which causes rapid Selling Well for garden shoes. "10 000 Xin (Fujian) Shoes Co., Leather and Plastic RB Xu Jianming told reporters.
"However, the upper garden shoes is a type of EVA foam material, elastic, strong scalability in operation, easily affected by temperature and time are often difficult to control, and we just have many years of production EVA soles experience, excellent knowledge of the physical properties of EVA. Thus, the actual production operation can reduce the difficulty, only the process of establishing a sound system and quality control system to regulate the production can be. "
Advantage, business opportunities, this is the shoe shoe must have finished testing the water a prerequisite for terminal sales.
Deputy General Manager, Ting Fu Shoes by natural that in the future, as the domestic popularity of the concept of foot health care, domestic shoe market will be a huge "cake." Through the inspection tour of duty overseas market insole, Ting However more optimistic ready domestic market, so the rich do in addition to supporting growth, the company will also consider trying to do some insoles finished, build their own brand of sale terminals.
The Swiss want to do more than 200 yuan in the development of high-end shoe that is what the original purpose of Bing Zhao, in a foreign country, we are all different insoles put different shoes, high-end finished insole is the size of the supermarket's guest of honor abroad . Tint Swe, General Manager of Swiss Exhibition shoe exhibition also believe the future of the domestic shoe market, particularly the prevalence of high-end shoe will be the mainstream trend.
Double benefit of exploration
In recent years, we see various shoe brands do Jinjiang segment, do the brand, brand building in a smaller subdivision that has contributed.
The industry believes that both shoes to create their own brand, or launch their own product brands, are constantly running shoe brand building process of exploration, more shoe companies seeking to upgrading a must.
Tint Swe show that the business relies on the development of basic materials introduced its own brand, which means companies will extend the industry chain and downstream end, to explore their own product terminals, is not only a part of branding, or a professional accreditation to the consumer to accept brand indoctrination process.
It is not only a shoe brand to achieve the urgent need for transformation and upgrade, in turn, on the product market trend, it is also conducive to upgrading their matching shoe.
As we all know, an excellent brand materials play a leading source of business pioneer the trend of the role of various platforms built to collect market-related trends is essential before every new product development investment. So, now its finished exploring the market to fill a vacancy in this area may be able to regret.
"As material suppliers, professional technology is the absolute advantage in the market still needs to grasp more accurate than finished products business forward. But really groping for its own end-product materials can help providers better understand the market, on the one hand increases as supporting Leading business development efforts, it also promoted the process of building its own product brand's sense! "says Wang Yiming, Beijing China Interactive Interactive. I am a professional writer from China Suppliers, which contains a great deal of information about toothbrush rechargeable , oral b sonic complete, welcome to visit!
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