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"Hurun list" on the overwhelming States United States Click here to view all news photos List the top ten Chinese brands Click here to view all news photos Yesterday (August 14, 2008), "2008 China Chinese brand list," promulgated 50 Chinese companies listed in the brand value, brand value to 14.5 billion Suning ranked 19, China 10 billion U.S. Yuan ranked 28th. Similarly, in the recently published "China's top companies in Forbes 2008 list", the country has lagged behind the United States results in Suning. This, the state spokesman, said the U.S. list many different methods, the list does not value, the spokesman repeatedly stressing that the U.S. is the country Hoogewerf: States United States behind Suning Hoogewerf side said, assessing the value of the brand is a combination of economic data and consumer survey results formed an integrated, three steps. First step in assessing market value; second step to bring the contributions of non-brand factors not included in the statistics; the third step in market value (unless the brand to bring a contribution factor) multiplied by the premium brand to determine the proportion of brand value. Quantitative and qualitative analysis, research methods, to determine the proportion of premium brand specific data. At the same time according to search engine Baidu survey data of various brands (available from July 1, 2007 to June 30, 2008 search data), and brand reputation in terms of 700 high-income groups the results of comprehensive field investigation analysis. "Suning and Gome brand valuation, are made according to this model." Hoogewerf told reporters. Forbes: Suning some obvious advantages Forbes published the "2008 Forbes China's top companies list" candidate companies under the 2005 and 2007 the rate of return (total return on assets, net return on assets), growth indicators (sales growth rate of profit growth) and profitability indicators (return on sales) weighted basis, according to company sales volume over the past three years to adjust, so as to arrive rankings. "Our ranking is more concerned about the company's future healthy growth, and they not only need to have large-scale enterprises, but also has continued to grow profitability." Forbes list producers Rui-Ming Liu told reporters . In this list, the country performed significantly behind the United States Suning. In addition to the two sides are 60 percent sales growth outside; profit growth of 104% Suning, Gome, 47%; total return on assets was 9% Suning, Gome, 4%; 29% net return on assets Suning, Gome 16 %; sales profit rate of 3.2% Suning, Gome, 2.9%; sales revenue was 40.2 billion yuan Suning, Gome 42.5 billion; profit was 1.47 billion yuan Suning, Gome, 11.3 million; total assets was 16.2 billion Suning, Gome to 29.8 billion yuan. "Sales growth, profit growth, return on total assets, net return on assets, sales profit rate of the five indicators of 3-year weighted average, in the five data, country the United States do not behave like Suning excellent. "Tracy told reporters that the participants list. Statistics in the third party, whether or sustained profitability, brand value, the U.S. is falling behind China Suning. "Being, Suning and Gome, the two sides have their own advantage." Rui-Ming Liu told reporters. However, the actual data, Suning more obvious to some of the advantages. In addition to U.S. sales of the country to larger scale, the States United States in the profit growth, return on total assets, return on net assets, sales and so profits are inferior to Suning. "Suning's model is more healthy, more profitable also. We found that the two sides have different development strategies." Rui-Ming Liu, told this reporter, "Gome has Bi Suning stores and more, in the expansion process in the use of export-oriented style expansion, paved the first shop and then grasping the internal management. and Suning stores are particular about each intensive, wait until the profitability of existing stores to further promote the channel to some extent. At present the gap is getting smaller and smaller stores of both sides, sales gap getting smaller and smaller, but overall, Suning's profit margin is higher. " We are high quality suppliers, our products such as Endodontic Files Manufacturer , Root Canal Files Manufacturer for oversee buyer. To know more, please visits Dental Laboratory Equipment.
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