This is an era of self-advocates. Now, it shares with "i" as the center of the market turmoil has spread to the core
Consumption Area. In 2008, a resulting rise and around the entire
Home Appliances Depth of the market revolution will inevitably, in the process, who have become faster, who became early upper hand who is likely to become the market leader.
Soon the plan changed on Dec. 12,
Haier Washing machine Beijing announced the official launch of i in the strategy and proposed in 2008 will rely on this strategy, as the world's first two strong, the sales volume of above 10 million units of the target. This is the Haier washing machine in the precipitation accumulated since the first time in 13 years, clearly the future strategy.
On the washing machine industry is concerned, 13 years, perhaps only a moment. However, during this period, the washing machine industry has experienced the development of the brand focus from the size of the transition, the brand is out to become the main theme of this year's washing machine market competition. State Information Center forecasts released earlier show: last year there have been 89 brand washing machines, 30 to 40 brands will disappear this year, is expected to brand out rate will reach 40% ~ 50%.
"Market competition is the survival of the fittest game," industry sources, the face of changing market competition and market changes, both foreign brands or domestic brands, who can be changed from time to time, should the situation and change, and the earliest scale advantages, who can grasp the initiative in competition.
As "China" leader, Haier has been leading the Chinese home appliance industry standards from product to technology to constantly upgrade. When the development of Haier washing machines are becoming more and more industries and competitors compete on the subject when the Haier washing machines began to "i" to pursue its strategy of market development has a high ground.
Sustainable development of Haier washing machines for 13 years Why the twinkling of an eye to seek change? Haier executives cited "Wikinomics" the development of the theory and background of the times, reveals the source of its strategic transformation: "In
Business , Perhaps never been more exciting than it is today, but also more dangerous time. Stability is gone, never be to create a subversive business technology ideas will not work. "The global consumer trend, now, has entered into an extremely exaggerated personality, very self-age, the face will be the consumers" icare "??? Self-advocate is the prerequisite for new consumer values. Haier washing machine along time and the opportunity of change is the "subversion of their own, as time changes."
To change the system changed in the consumer market segment increasingly today, customers demand personalized, emotional reveal more and more clearly. Compared with the prices that consumers pay more attention to quality when buying products experience, given the intrinsic value and emotional appeal product. This new consumer features and consumer attitudes are affecting the consumer appliances market.
"For enterprises, who can first capture the consumer spending patterns and
Life Changes in the way and 'to change the system changed', who will be able to gain the upper hand. "
Clothing Designer Guo Pei said. In her view, the real competitive home appliance products such as clothing should be the same as it is stylish, walking in front of the trend.
Konka Multimedia Tao Ye, general manager of marketing business that, as
Public Consumer durables, TV Current due to a more personalized features and updates faster, personalized consumer outstanding company must be fast, accurate and operating system with docking. He said that the depth of demand for return of consumer rationality, and guide individual fashion needs, will become the Konka
TV The next 5 years goal.
Haier official said, with the "i" and promote the implementation of the strategy, Haier washing machine will achieve from innovative products to meet the demand to create a way of life, improve the quality of life of the major changes in thinking through the impact the potential demand of consumers and wisdom of the docking, and grasp the future demand, market competitiveness once again to be a qualitative improvement and leap.
It is reported that the net community and Luxurii series as its first "i" products, listed only two months, quickly pull the market attention, Haier washing machines to upgrade from the 46.8% to 48.7%, nearly 40% market share. I am an expert from China Toys Suppliers, usually analyzes all kind of industries situation, such as folding booster seat , pacifier clip.
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