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This entry Home Appliances Market Looking back in 2004, China's strong economic growth momentum in consumer demand for home appliances gradually stable and prosperous. From a macro perspective, the majority of household appliances product sales surge, inventory reduction, higher levels of sales to production. At the same time, China's urban household microwave ovens, vacuum cleaners, air conditioners and Recorder's penetration was only 17.6%, respectively, 10%, 30.8% and 20.1%, compared with the average level of developed countries, there is still a considerable gap. In the just-arrived 2005, the domestic appliance market's ability to continue the development momentum of a year, as manufacturers bring better development opportunities? Trends in one: Cluster in more show tomorrow Relatively mature markets of developed countries, the Chinese home appliance industry, brand concentration is relatively low. With the resurgence of foreign brands, some domestic brands will be able to fight, and hide the years of operation and management of disease will, therefore, Chen outbreak of a new round of mergers, restructuring, mergers and acquisitions would lead to household appliances market pattern of re-adjustment. Our country have become a Pearl River Delta, Yangtze River Delta and the Bohai Economic Circle 3 appliance manufacturing cluster, which gathered a large number of manufacturing and processing enterprises and supporting business components, forming a strong industry cluster advantages. Particularly Guangdong air conditioner, electric cookers, microwave ovens, electric fan, western kitchen appliances; the Yangtze River Delta, air conditioners, water dispensers, electric heating, washing machines, electric irons, vacuum cleaners all over the world play an important role, with strong manufacturing capacity and cost advantages. 2005, producing clusters of these advantages will become more apparent, household appliances industry restructuring will continue the trend of polarization of the situation there: companies will not meet the market competition has gradually withdrawn from the market in different ways, and more leading enterprises are showing strong situation. Trends: Technology competition into the mainstream Survey shows that consumption of household appliances in recent years, urban growth remains at 5%, while the annual growth rate of consumption in rural household appliances will be 15% to 20%. But with the home appliance market, the average margins, increasing competition in the market. Same time, people look more and more consumption of "critical", the domestic appliance industry investment in R & D funding increase last year. High technology, high value-added product market has grown rapidly; multi-functional, energy-saving, health-based products more popular among consumers. So who master the key technology or breakthroughs in technology, who can take initiative. Trend 3: mark overseas development Few years ago, speeding the development of the domestic appliance industry, has caused tremendous inventory pressure, excess capacity can not be released. In 2005, the domestic appliance business will continue to increase efforts to expand overseas markets, in addition to the depth of development in Europe, the United States, Japan and other traditional markets, will also vigorously develop new potential markets, Russia, Middle East and Africa to open up the market will be the focus object . At the same time, setting up assembly plants overseas in order to release the domestic production capacity is an important measure. Trends IV: survival of the fittest to go franchise Low-end market as domestic appliances close to saturation, and accelerated replacement of products, home appliances industry will reflect the error of full diversification, timely adjustment and contraction of the industrial structure, focus on the development potential of enterprises have a dominant position or a huge industrial chain in time-out can not bring benefits to the enterprise and the market share of products is very low. Trend 5: Small appliances are edge Relative to the large domestic appliance market, China's small household appliance market is showing strong sales momentum in the ascendant. To some extent, a wide variety of small household electrical appliances have become necessities of modern life. Strong market demand driven the rapid growth of production in recent years, many large household appliances have Transferring small household electrical appliances manufacturers, production of small household appliances increased dramatically. 2005, the state will increase the consumption capacity, and enhance the role of consumption in boosting the economy, especially China's efforts to increase investment to improve infrastructure, promote housing reform, strengthening consumer credit, implementation of these measures address the use of household appliances The bottleneck has stimulated the demand for household appliances. With the growing emphasis on the comfort of family life, kitchen and bathroom be the focus of investment. Countries in promoting the housing industry, to improve the quality of policies for residential, also clarified to establish the kitchen, bathroom equipment, the overall design concept, to promote the series to the equipment, multi-grade stereotypical direction. 2005 will be the kitchen and home appliances market to mature in one year. Trend six: Warm Spring River in rural markets Annual increase of population in China is about 9 million to increase the purchasing power of about 65 billion yuan. At present China has a total 340 million households, of which 67.6% of rural families. As the family planning policy, urban and rural differences, a large proportion of new population will occur in rural areas. In 2004, revenue growth accelerated as farmers, as the popularity of home appliances in rural areas have provided favorable conditions. Income growth from the current situation farmers have been nearly universal appliance requirements. According to statistics, 1 to 3 quarters of 2004 farmers for the purchase of household equipment, supplies and services expenditure per capita increased by 5 yuan, up 11.2%. Among them, the farmers for the purchase of washing machines, refrigerators per capita expenditure rose by 24.8% and 45.5%. One can not ignore the conditions of the rural electricity price rationalization of the use of home appliances significantly reduce the cost. Other home appliances according to the relevant departments of the farmers needs survey peasant family in the next 5 years, 32.8% had the intention to buy color TV sets, 21.1% had the intention to purchase refrigerators, 19.6% had the intention to buy DVD players, 17.5% with the intention to buy washing machines, 14.2% had the intention to install telephone, 11.2% had the intention of buying fans. The outbreak of the rural household appliance market, consumption growth will be highlighted in the next three years, the growth cycle will last about 5 years, average annual growth rate of 15%. Can be expected in the coming years household appliances, especially middle and low product sales in the rural market will enter a peak period. The East, in the basis of western conditions and different levels of development, making the city more than the vast rural market, richer, more structured. Therefore, the huge potential demand requirements appliance manufacturers to develop appropriate marketing strategies to further development of the rural market. Farmers already have Qianyuan Ji despite the current spending power appliances, but the formation of a buyer's market, so farmers tend to be more rational consumer behavior. We are high quality suppliers, our products such as Household Gloves Manufacturer , String Knit Gloves for oversee buyer. 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