Recently, the Heilongjiang Provincial Communications Authority to the correspondents that far, Harbin, Qiqihar, Mudanjiang, Jiamusi five cities of Heihe and IPTV business users is about 15 million, though customers viscosity has been improved, the number of the earlier years did not show significant growth.
The people that: "IPTV region in the overall development of Heilongjiang difficulties, need policy level support.
For example many local stations have not yet landed, watch face narrow. In addition, the set-top box control in the hands of radio and television sector, but also some impact on the IPTV development. "
The development of Heilongjiang Province, IPTV is different from the eve of the Olympic Games, Shanghai IPTV applications installed since the rate hit a record business. According to Shanghai Telecom responsible person, present-day reservation in Shanghai IPTV in the application of load up to 3000, the city's IPTV subscribers has more than 510,000 are expected by the end of this year, IPTV users will exceed 800 000.
Development model as the key
"In Heilongjiang, Harbin broadcasting the one hand, CNC will not agree with Shanghai Media's television shows in Heilongjiang floor, on the other hand is their hope that the wait for the AVS Netcom mature later to promote IPTV." UT Starcom chief scientist Yang analysis, " Shanghai's case, by contrast, Shanghai Media program production and landing in Shanghai, Shanghai Telecom with no conflict, only the win-win. "
According to Chief Operating Officer, Zhang Yanxiang description streaming media network, Heilongjiang and Shanghai have local licenses, local development in IPTV, but the difference is: in Harbin, even if there BESTV (100 Vision) and local Netcom cooperation, local Radio still be some intervention, most notably, Harbin 20 yuan monthly packages to be broadcast IPTV to low-price competition in the name of cancellation. The Shanghai Media itself is a local radio and television, so basically not encounter interference from the local.
Yang believes that cooperation in the telecommunications and broadcasting should be, this is a better mode of IPTV development. As one person said China Netcom, which is "take what we need," radio and television itself is an industry, including production, broadcasting and transmission links, has its own rules and laws; the current broadcasting and telecommunications functions overlap only transmission part.
Industry who asked not to be named, believes that: "This is also Telecom and China Netcom's strategy for IPTV, determination and support for the relevant differences, Shanghai is not only one of the local radio and television interference."
The distribution of benefits is the core
Cooperation trend has been generally recognized in the industry, but the specific implementation process but was not successful. China Netcom, a person said: "This is mainly caused by broadcasting the four broadcast system. Such as a local radio and television will require its construction of telecommunications infrastructure in place to get more into. And this will inevitably meet with local operators rejection. "
Zhang Yanxiang said: "IPTV and broadcast operators, the future of two-way interactive television is moving toward the homogenization of competition, therefore, from their own point of view of industry development, broadcasting, of course reluctant to allow operators to intervene."
Turning to the current obstacles to the development of IPTV industry, Zhang Yanxiang said that the macro terms, mainly at the policy level, but the refinement, it is the local radio and television operators how to handle the issue of distribution of benefits. Contradiction is present regulatory policies appearances, or the interests of the game a deeper core.
Zhang Yanxiang further analysis, in Beijing, Shanghai and other first tier cities, radio and television to their own strength, its business with telecommunications operators IPTV is a competition; in the second and third tier cities, the development of interactive TV, radio and television itself has some difficulty, but not willing to churn, to take policy measures will hinder and delay the pace of IPTV development.
"Net platform also contributed to incomplete separation of some parts of the reasons for the slow development of IPTV, as local radio and television is bound to support the cable company instead of operators." Zhang Yanxiang said.
Try a variety of cooperation
It was learned that the development of domestic and foreign IPTV mainstream H.264, "which enables video compression technology to achieve a higher level, can provide high quality low bandwidth video transmission, which exactly meets the current domestic operators access network bandwidth is also more limited conditions; the same time, the technology is relatively more mature and more complete industry chain. "industry," said the domestic industry chain AVS standard is not perfect, CNC implementation of the standards did face certain difficulties. But if push local Netcom H.264, if not authorized after the group level, and then to AVS, it will cause a great loss. "
Zhang Yanxiang that is conducive to development of the industry's policy is to come through the market for "customer-driven market, market driven industry and industry can lead to the rise of policy changes."
In his view, whether it is the content providers as the main operating mode, or in business as the main mode of operation, has its reason to exist. "The development of IPTV business in China should be compatible in two ways, using cooperative business model, content providers and carriers that do not operate independently, to take the contents of cooperation, business cooperation. Because only the common benefit, to let each other have won best interests, if mutual restraint, and finally to the industry who can not bigger. "
Zhang Yanxiang said, for now, line the city's telecommunications operators should take a variety of ways to expand our customer, because the user is the capital; in the second and third tier cities, telecom operators should explore cooperation with local radio and television, and can try industry-based project began. I am an expert from China Print Net, usually analyzes all kind of industries situation, such as threading machine , cnc foam cutting.
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