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Appliance store consumer promotion telegrams wind fanquan hidden traps - Sliding Seat by wqecv thbtn





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Appliance store consumer promotion telegrams wind fanquan hidden traps - Sliding Seat by
Article Posted: 06/08/2011
Article Views: 65
Articles Written: 1385
Word Count: 792
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Appliance store consumer promotion telegrams wind fanquan hidden traps - Sliding Seat


 
Business,Business News,Business Opportunities
rage now in the home appliance stores quietly gained in popularity, so has occurred in the department store consumer dispute has played out in the appliance store where, along with some new problems. Complaints related to department statistics showed that after every holiday, the amount of complaints about Fanquan promotion will appear a small peak. Chinese New Year approaching, the experts interviewed by reminding Road: Consumers should pay attention to avoid Fanquan trap, businesses must also win the market in good faith.

Fanquan appeared in the household appliance stores

1999 Zhuangsheng Chong light department to "buy back 100 20" Fan Quan in Beijing started the first of its kind after the promotion, Fanquan heat almost swept the major shopping centers in Beijing. 2007 Spring Festival, the initiator?? Beijing Zhuangsheng Chong-ray department because of an "absentee party" in a lawsuit filed since the Fanquan dramatic play "Terminator." The reporter recently discovered in the department store industry has been the rage of Fanquan promotions, they glow with vitality in the home appliance stores. 2007 "11" and this year's New Year's Day, Suning, Dazhong, Gome Fanquan measures are introduced.

New Year's Day promotion period, the large and medium high Fanquan promotional measures introduced, total spending from 1500 to 2999 yuan 55 yuan up to send gift cards, total spending from 3000 to 5999 yuan up to send 150 gift card, accumulated over 30,000 to 50,000 yuan 2200 yuan a maximum send gifts cards. Before that Christmas of 2007, Suning Makro supermarket in Beijing jointly launched Suning supermarket purchase vouchers to send promotional measures; States United States last November at the "Expo 2007 Fall kitchen appliances benefit" activities are introduced the purchase kitchen appliances single-consuming to send over 1,000 yuan, 200 yuan arrived in Gold measures.

2007 12 morning of 30 journalists in the medium and large night market in Beijing in the tower shop interview, in the TCL TV booth to see promoters are as an appliance purchase of the four contributions on how consumers Chow to maximize the use of gift cards and ideas and suggestions. Mr Zhou said the fear before the department store's Fan Quan, an encounter Fan Quan, he felt low intelligence, operators do not understand, I did not expect it at the appliance store run into.

Appliances Fanquan promotional restrictions and more

Last year's "11" period, Miss Li, Zhejiang consumers bought 2 sets of Toshiba LCD TV, total 18,000 yuan, 2,000 yuan to the store coupons. When Ms. Li took the coupon to purchase other appliances, was told each coupon can only offset 15% of total electric, that Miss Lee to spend 2,000 yuan finished the coupons, they must also buy at least 13,300 element of the electrical. Gengrang she was angry that the store to the coupon is 200 yuan each, the coupon can not offset part of the combined variety of electrical appliances.

Reporter has learned that Beijing appliance stores sales in Fanquan when there will be some restrictions. Such as the Christmas season of 2007, Suning and Makro launched Fanquan joint activities on the provisions of 10 yuan for the purchase of single tickets can only be the amount of over 100 commodities, 20 yuan for the purchase of single tickets over the amount of 200 yuan Goods, 50 coupons for the purchase of the amount of over 500 single commodity. Sized during the New Year, also provides marketing, consumers in 2007, December 26 to 28 for purchase of 450 to 500 coupons, but coupons must be on the night of 29 December 2007 City to 2008 January 3 day use. States, the "Expo 2007 Fall kitchen appliances benefit" activities are also provided, arrived in Gold only for the purchase of kitchen appliances, can not be used to purchase other types of home appliances. In addition, there is No Change, etc. General Fan Quan mandatory. Because businesses often hide behind the ultimate power of interpretation to the consumer even if they discover one of the transmission of the disease, can only eat Yaba Kui.

China Consumer Association, director of consumer guidance before Tiger Wang told reporters that complaints related to reflect Fanquan usually use time and space to set limitations to the consumer. For example Fanquan can not buy discounted goods, or only a certain percentage by value of goods used, or even use only in certain areas. In addition, some business-to-Fan Quan is also very strict time limits, and some can only be used during the promotion, the promotion date of the last day Fanquan use only.

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