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Adidas fourth quarter earnings report out of House, just like the Adidas announced the acquisition of Reebok in 2005 as both a surprise to Wall Street?? Net loss of 4 million euros. Analysts had expected fourth-quarter profit of 500 million euros last year, the company net profit of 20 million euros. Among them, Reebok's global Sell Volume fell 5 percent to 9.3 billion, orders fell by 22% more, of which the largest decrease in U.S. market, up 28%. Not only the performance loss, analysts also on the Reebok in the U.S. market outlook pessimistic. "Reebok does some problems, it is decreasing the number of orders, Retailers Adidas will be worried about the low end of its positioning Brand . "Deutsche Bank analyst Mark O'Meara said. People can not help but begin to worry, Adidas and Reebok merger will end in failure? Reebok boss singled out the industry M Nike 2005 8 3, Adidas announced plans to 3.1 billion euros (38 billion) acquisition of U.S. Reebok, designed to integrate itself in the field of European football and track and field strengths and Reebok in the United States basketball and football fields to attract, and the giant of the world's sport Nike brand to compete against. The two sides of the joint means that the new company to any stadium in the world where a beachhead market, in-depth more sports competitions, this acquisition enables businesses around the world on all major sports. Adidas and Reebok form a new entity, will increase product sales, annual sales will reach 11.1 billion U.S. dollars; and Nike last year, turnover 13.7 billion U.S. dollars. Nike, Adidas goal is to launch assault, striving to the leader in the world sporting goods market. Adidas chief executive Herbert Hainer said that the merger with Reebok, Adidas is an important strategic milestone. The world's most respected sporting goods industry, the two leading companies together is a golden opportunity. The merger will make the company's reach worldwide to extend and greatly promote the growth of market share in North America. Investment Those who cheered on the acquisition, Reebok shares on the New York Stock Exchange, up 29 percentage points at once, share prices of 56.74 U.S. dollars. In Frankfurt, Adidas shares are up 7%, to 158.20 euros per share (192.96 U.S. dollars). Nike Adidas damages required to stop infringement Adidas chief executive Herbert Heiner no joy from the merger in the wake on the ensuing calamity, the first coming over from the old rivals threw a bomb. 2 16, NIKE shoes, the company violated the company's products unique patent SHOX shock absorber technology principle grounds, will Competition Rival Adidas and other companies to court. Nike said in a statement, part of Adidas shoes Nike's SHOX cushioning violation of air-cushion technology, the allegedly infringing Adidas products Package Including Adidas1 Running shoes And the new basketball star Kevin? Garnett's signature Basketball Shoes . These products are used the Adidas a3 cushion shock absorption system. Nike said in a statement, have been infringed SHOX Air cushioning technology was first introduced in 2000, more than 19 individual is currently subject to patent protection. The technology inspired by the rocket Fuel Booster, launched 16 years ago after the development and improvement, after the company invested heavily in the outcome obtained. By the end of January this year, just as Nike CEO Mark? Parker that year also involved the design of the technology. The e-commerce company in China offers quality products such as China Pet Tracking Device , 3G GPS Tracker, and more. For more , please visit Pet Tracker today!
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