The rapid development of China's jewelry market has become the focus of the international jewelry industry. The past two years, IGI Global CEO Mark Bourlhonne (MarcBrauner) frequently visit China to actively develop the Chinese market. 2007 Shanghai International Jewelry Show, IGI large advertising everywhere, that IGI is clearly increased this year to promote efforts to IGI's business into China and the future of the Mark Bourlhonne conducted an exclusive interview.
GI Global CEO Mark Bourlhonne (MarcBrauner)
Reporter: How do you define IGI?
Mark: IGI's mission is to provide consumers more confidence on the jewelry industry to provide trust and assurance. We do everything so that consumers can be more assured jewelry.
Like buying notebook computers, often above the company's intel logo, intel mean quality, but we are the jewelry industry for Intel.
Reporter: IGI certificate number of global market share is?
Our current certificates in precious stones at the forefront, we can see from the number of people listed second in the number of terms from the certificate we may among the leading. Our share certificates account for about 30% of the global total.
IGI is a more customer-centric organization, we are an independent body, it more flexible.
Reporter: IGI services provided to customers What are the characteristics?
Mark: IGI is an independent international laboratory, according to a set of standard procedures and strict management, so that we can work very quickly, we are known for a quick and efficient without compromising our quality standards. Because people are busier than ever intended to spend less and less time to wait, we must meet this requirement.
Reporter: with GIA or HRD, and other than accreditation bodies, IGI What are the advantages, what is inadequate?
Mark: The three organizations are the prestigious institutions, we have graded as good at everything they do. We are the industry's three leaders, of course, one of the slightly smaller scale.
Mentioned advantages, first of all, IGI, there is a service from the strategic positioning of the localization strategy. We are in Antwerp, the diamond capital of the world set up headquarters in New York, to enter the U.S. market, the city set up a laboratory, we are still in Dubai, Hong Kong and many other parts of the establishment of local offices. In this case, we are able to provide local service.
Second, we not only identified Luo Dan, but we also identified jewelry. In other places outside China, only if we issue a laboratory jewelry certificate of authenticity.
The third, we use the picture more. Identification of the report is generally more difficult to understand, read boring. Few consumers understand professional data. So we report with photos, consumers will be able to clear. For instance, we can have the help of professional equipment to see into the eight arrows 8 tacitly photos, enlarged to the certificate posted above. Although this is troublesome, and will increase our costs, but we can not add additional fees, but consumers and retailers are very convenient thing.
Fourth, because we are an independent body, it more flexible. For example, in some cases, less than one carat diamond can only be a small certificate for more than one carat have a large certificate. We believe that the problem like this, it should be decided by the customers themselves, as consumers, every diamond is valuable, and should receive attention. We always meet this requirement, the certificate is to ensure the accuracy of the data on hundred percent.
Fifth, we also involves new diamond brand and promotion. If a company introduced a new cut of diamond, and decided to popularize the diamond, we will study it, then according to the manufacturer's marketing and strategic goals, to such a special design or a special customized products certificate, sometimes the product may be patented. The certificate and the certificate is not the same as other ordinary, is unique.
We enter the Chinese market too late. To some extent, we become victims of own success. IGI in China to do a lot of promotion. I am an expert from China B2B Market, usually analyzes all kind of industries situation, such as lg crt monitor , dimarzio paf pro.
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