From this year, the state Jina a range of views and proposals, on holidays, and a larger reform efforts, shorten the May 1 holiday, added to the Ching Ming Festival, Dragon Boat Festival, Mid-Autumn Festival and other statutory holidays . The vast number of businesses, the help of the advantages of weekends, but out of a small yellow Jinzhou Yue. Adapted to the holiday promotion on the World War
Store, and will be a new test. How to deal with the spate of home appliance stores small golden week? The result? In this connection, reporters interviewed several major home appliance chain stores in our province head.
Little Golden Week view of the store is a new attempt
"The emergence of high frequency small holiday is a national organization of human embodiment." Liu Kun, general manager of Henan Country United States bluntly, the state has 51 holiday break at the same time, a more stimulating shopping. When people have more vacation time, considerable time was spent in travel on a short leave at a certain extent, "prevents" people travel in the footsteps, but with more time in shopping some level.
This, Ding Ning, general manager of Henan Wing-lok, hold the same view: "a short holiday weakened people's long-distance travel plans, more people will choose short-term travel in the province, or simply not going anywhere, on sales of home appliance stores played a role in promoting better driving and also provide more choice to consumers. "
Marketing Director He Xiaobin adopted the view that the distribution of small golden week, to provide consumers with seasonal changes based on seasonal shopping opportunities, all of the businesses are more optimistic.
Five-star general manager of Henan Hui
war that a May 1 holiday golden week compressed into several smaller, on the stores for holiday merchandise ready to be more nervous in front of some, is a good thing for consumers, make part of the holiday people feel nothing, short holiday, you can make people more substantial. First a clean small golden week for any one store is a new attempt, made some gains on the sales played a certain stimulus.
And large commercial electrical and General Manager of Henan room Fotin not think so, he said: "For the holiday, the 3 days 7 days than sham operation significantly effective."
Should adapt to changing from not relaxing holiday
, Said Liu Kun, shorter vacation leave, the marketing of the country the United States did not have any effect on the pace. "Country of concern in the development of the consumer the United States know that the U.S. is the country each day as a holiday promotion to this mode. Moreover, China has consistently adhered to the United States is low-cost strategy, the price of the country when the United States is the lowest." The main difference between normal and holidays is a major national holiday in the U.S. Joint supplier of large manufacturers, according to seasonal changes, changes in solar terms, consumption habits, consumption structure, increase marketing efforts, so that consumers buy in the holidays more affordable goods to accept the holiday sales pattern. "Thanks to the holiday makers to the country where the United States to actively put special models, manufacturers and the country the United States during the sales process is synchronous, therefore, the country has been able to lead the U.S. Central Plains is reasonable." Liu Kun said. "Shorter vacation leave, equal to the previous major battles into a small battle to fight now. In this way, more demanding on the store each time holidays, stores have to make careful preparations, all month busy for, which one dare not relax. "Dinning said in the first half, Yongle fast market growth, operating situation is quite good. Headquarters assigned the task to Paradise rose 10% last year, and now has reached 50% of good results. "This is an internal adjustment of natural changes as holiday, the integration results." "The first festival was not quite ideal, but compared to last year, sales have tripled, 51 3 days 7 days than in previous years is not bad." He Xiaobin that, while business for the time being there is a small golden week process of adaptation, however, on May 1st Golden Week sales of small summary of the situation, the future, how should we should have a spectrum of heart.
51 holiday although from 7 days to 3 days, but the five-star 3-day sales were flat compared with last year's seven days also slightly improved. "Last year 51, the first day of total sales accounted for 7 days in 50% of the first day of this year, accounting for 3 days nearly 60% of total revenue. I am a professional writer from China Toys Suppliers, which contains a great deal of information about copper cookware sets , cheese dispenser, welcome to visit!
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