|
The world's leading automotive parts suppliers Visteon in China recently launched a comprehensive investigation automotive interior craftsmanship. Survey results showed that Chinese consumers on the process of appreciation of the exquisite interior is constantly improving, the interior with the European consumer preferences were significantly different. The main research findings suggest that Chinese consumers attach great importance to the overall harmony of car interiors, high-tech, and the materials and surface treatment; study also shows that consumers of different levels of vehicle interior craftsmanship requirements and preferences differ significantly; In addition, China consumer brand recognition directly affects the level of the brand interior views of exquisite craft, which is likely to affect the decision made by car. Visteon's Asia Pacific senior marketing manager Li Nianbin said: "Chinese consumers on automotive interior craftsmanship preferences in the past few years has been quietly changing. With the increase of driving experience, they will be more confident to express their distinct from Europe and the United States consumer unique taste. " Visteon will work with OEMs to share the customer's research results to help customers better tailored to Chinese consumers automotive interior products. In addition, the research will lead Visteon's product development and innovation. Linian Bin said: "These findings will help our customers design of vehicle interiors better quantitative analysis and scientific management, optimize their investment, so they designed the car even more by the Chinese consumers products." The research in North America, Europe, and China's an important part of the global consumer research aimed at insight into consumer preferences, in order to create a more differentiated by consumers, custom-style program. The research focuses on understanding the consumer definition of automotive interior craftsmanship and knowledge, in-depth understanding of sophisticated technology and automotive interior trim parts and the interior harmony of the overall design of the association; found to enhance the awareness of consumers craftsmanship material or material combinations; insight into consumer evaluation through statistical analysis of automotive interior an important element of craftsmanship level, and the priority order of these elements. In a period of 9 months of time, Visteon experience by including products, including qualitative and quantitative research, informed affect China's consumer automotive interior craftsmanship cognitive important elements. The survey covers five levels of the most popular car segments: small cars, family cars, high-class cars, utility vehicles (MPV) and sport utility vehicle (SUV). Visteon interior craftsmanship in the consumer survey on the known traditional knowledge, has been working to capture the latest trends in consumer and improve customer satisfaction. Visteon makes the traditional design and manufacture a large number of highly acclaimed automotive interior products. We are high quality suppliers, our products such as solar rotary display , China solar mobile phone charger for oversee buyer. To know more, please visits solar powered led flashlight.
Related Articles -
solar rotary display, China solar mobile phone charger,
| 
