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Of: SHAO Pei Emergence of streaming media technology media, audio files on the network become a reality in the smooth transmission, so that the network media, direct competition for the broadcast media began to matter. In this paper, "streaming media age" of broadcast media is under investigation, an analysis of the streaming media to bring new changes in online media, broadcast media, the challenge, survival, and the broadcast media's survival strategy. When we enjoy a wonderful network of online music, enjoy the wonderful FLASH animation, watching moving online movie, "streaming media" has come to our side. All kinds of streaming media advertising, online radio, online broadcast and other of its intuitive, interactive, real-time characteristics, beyond the traditional text, pictures and other static information carrier, has attracted the attention of more Internet users. Data show that both Internet users access to streaming media, frequency and scope, or the streaming media market, pre-investment response, without exception, show the future belongs to streaming media. Microsoft chairman Bill? Gates and Yahoo founder Jerry Yang and other IT industry heavyweights are also very optimistic about the future of streaming media. A ready to come out of "streaming media age", not only to bring the network to new media landscape, but also to the survival of radio and television has also brought new challenges and opportunities. Radio has always been regarded as vulnerable in the four media, the media, streaming media age has brought an unprecedented impact on broadcasting, but also an unprecedented opportunity to broadcast. 1, streaming media to us? So-called streaming media (StreamingMedia), refers to the network using streaming technology, continuous time-based media, that is, on the Internet by way of real-time data stream audio and video multimedia content, media, audio, video, animation or other forms of streaming multimedia files belong to the list. Streaming media streaming media technology in support of continuous video and audio information compressed into a network server after treatment, enabling visitors to watch while downloading, listening, and not to wait until the entire multimedia file download is complete you can immediately see multimedia files. As streaming media technologies, audio, video files can be successful in online media in real-time broadcast live and on-demand Internet video, online radio are good examples. Internet media simply for the static from the previous text, image transmission, development of the dynamic audio, video transmission, this is the network media capabilities of the development and integration of value. Using streaming media technology not only saves users to download time, and make online media interactive, real-time, the characteristics of truly integrated audio and video files to be reflected in use. Streaming media technology allows Web users do not have to wait long to download the case, can be achieved on the network to watch, listen to audio file, the model with the traditional radio and television broadcast very similar. This means that the network media, the impact of traditional broadcast media really started. Since April 1995, the city of Seattle, Washington ProgressiveNetworks company (later RealNetwork company), Federation of National Broadcasting in the United States to launch a software called RealAudio, to achieve real-time audio on the Internet Since the transmission to form a network streaming audio and video have been developed rapidly. According to a survey from the international authorities in 2000, online access to streaming media increased 65%, Western developed countries, access to streaming media network number has reached 110 million people, or about users of the 1 / 3, in Asia rapidly increased to 2,500 million Internet users in nearly 1 / 9. Second, the challenges facing traditional broadcasting KDKA Pittsburgh since 1920, official radio broadcasting since the broadcast within a certain period of time, rapid progress. In particular, during the First World War, broadcasting a propaganda war as the best sharp weapon, play a very important role. However, since the TV there, the radio began to decline as the status of the media. As the broadcast fleeting image of weakness and poor, in a television booming popularity of the Internet today, broadcasting is even more difficult in the increasingly fierce battle to find the media should have their own position. "Ten seconds before the Big Bang species?? Of a sudden, all eyes are changed as. We are high quality suppliers, our products such as waterproof digital watches , sports watch waterproof Manufacturer for oversee buyer. To know more, please visits Waterproof Sport Watch.
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