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Internet aficionados may claim that print is dead, but the number of Miami printing companies still doing a thriving business begs to differ. In fact, many businesses still find significant value in running print campaigns, and for presentational style there’s still nothing better on the market today. Commercial printers are plentiful and busy, and they’ve still got plenty of tricks up their sleeves to woo and wow their customers. So how do you choose from among so many attractive sounding offers? One of the important elements is perhaps also one of the oldest and most commonly overlooked- the human factor. Humanity Wins Over Technology With increasing access to sophisticated print technology throughout Miami, digital printing has become the business norm, making superior quality at low cost to the customer the base-level expectation for any commercial print company. Large format fine art inkjet printers and digital laser printers allow even the most detailed photographic masterpieces to come off the press in perfect form. Combining digital printing capabilities with the more traditional offset printing, Miami commercial printing companies are able to offer customers best quality output on demand, with a short turnaround time, and easily accomplished modifications even during a print run. Since almost all commercial printing companies can offer similar quality and speed of production, the real difference in print companies comes down to customer service: how knowledgeable and helpful the print associates are in working with you to come up with the best print solution for your business, on each job. A lot of printing companies nowadays are like fast food chains- they employ easily trainable young people who are willing to work for relatively low wages. While there’s nothing inherently wrong with this concept, the big pitfall is that most companies only give these kids the most basic training on how to run the printing machines and use the digital software. They don’t know what to do if there’s a serious problem with the run, how to creativity solve a print issue, or what to suggest if a client is stumped. It’s not that they’re bad at what they do, they just don’t have the training or experience to give their clients superior customer service. That’s why personal contact with the print staff is vital when choosing between various Miami commercial printing companies. By all means you want to check out samples of their previous work, but once you’re satisfied that they can do quality work, you’ve got to examine the human element. What To Look For In Customer Service Visit prospective commercial printers ostensibly to view samples of their work, but while you’re there, check out their customer service. Print associates should be friendly and willing to meet with you for a free consultation about your project. When you ask questions, they should be able to answer them quickly and clearly. Ask for their thoughts on how to handle your project. They should be able to provide you with several thoughtful or creative solutions based on your particular project needs, rather than offering an obviously rote solution. In the end, all of the technological power available to printing services in Miami today means nothing if you can’t develop a good working relationship with a knowledgeable associate you trust to give you the best customer service possible. For more information about Miami corporate printing and Miami printing company please visit Rex3.com.
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