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Sales men’s back pack is a unique product which has come to take care of the needs of the sales men who form the most important link in a business chain. Sales men sell things like daily use products, ranging from low to moderate prices and are directly responsible for the overall door to door sales results of the company. They are expected to be perfectly groomed when they set out to meet their prospective customers and sell their stuff. They are expected to know their product well and explain to the customers, make them understand and feel the features of the product, convince them of the prices of the product, and finally make them take a purchasing decision. Back packs are generalised products with use in a wide variety of occasions like hiking, trekking, school, shopping, world tours etc. The list is very long and exhaustive. However, the sales men’s back pack is not that category. The sales men have their own set of desired features which must be available in the back pack that they use and thus is born the unique sales men’s back pack targeted to a particular consumer group. The stuff need to be carried by a sales man might vary with their profession and the product that they are selling. However, the fact that the sales men’s back pack should be extremely rugged needs to be kept in one’s mind strongly. Ruggedness is one of the most important and desired features of a sales men’s back pack. The sales men’s back pack is not for delicate use. It is to be used to carry stuffs with heavy weights and the bag is used to roam around streets selling stuffs door to door. Hence, any delicate design would normally give looks to the back pack but not suit our specific needs. Canvas or hard leather is the perfect material to be used for a sales men’s back pack. Though it might not give the posh or rich look, it is not intended for that and hence is okay. Coming to the colour, again since the use is very rugged, it is better to use dark unassuming colours rather than light soft colours. It is because, there are more chances of the bag getting laid on the road and the floor. There are chances of dirt getting deposited and give the bag a dirty look. Hence, a moderately dark and rugged colour would suffice for the sales men’s back pack.
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