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Pearl rooted in domestic industrial upgrading in order to timely onto the international stage by wqegtf rebr





Article Author Biography
Pearl rooted in domestic industrial upgrading in order to timely onto the international stage by
Article Posted: 06/24/2011
Article Views: 59
Articles Written: 1372
Word Count: 945
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Pearl rooted in domestic industrial upgrading in order to timely onto the international stage


 
Business,Business News,Business Opportunities
From the quantitative point of view of data, the annual output of up to 1,500 tons, accounting for 95% of world output, China is a real pearl output power. However, it will output into the output value of the figures became grim: the world's total annual output value accounted for only 15%, of which 99% of the world's total output of freshwater pearls, the output value accounted for only 9%.

This year, the impact of the global economic slowdown, China's export situation is not optimistic about the pearl, prompting the industry to put more effort on the domestic market. With domestic sales for the foundation, and gradually raise value-added products, timely impact on the international market, has become the choice of the majority of businesses.

At present, China's pearl loyal consumer base, only middle-aged women, who make extensive cognitive significantly lower. However, it should be noted that the quality of pearl with unique and content will gradually be more and more accepted by consumers. In addition, in recent years, China's cultured pearl industry, a breakthrough technology, and design level, processing capacity has also been reached the international level, a group of excellent designers of pearls on the award-winning international competitions. It can be said is not pessimistic about the prospects of China's pearl industry.

Pearl Jewelry Co., Ltd. in Zhejiang, Yuen Sze, chairman of Ruan Tiejun seems, to do domestic sales as soon as possible to improve product process is the most important issues. In his view, China's pearl products in succession on the basis of a long pearl culture, we should fully tap the pearl of traditional culture, pearl culture, the new era of consumer innovation and ideas. At the same time, the product to enhance the fashion, further enhance the design and level of processing.

Now do domestic sales channels laying, that every industry should be facing the issue, but also problems. In this regard, Yuen Sze-pearl choose a powerful combination, with the help outside of the development strategy. Ruan Tiejun said that the powerful combination of the development strategy, can play their own processing and product advantages, with the help channel the power of mature quickly occupy the market. Of course, from a hundred years to build the brand, the self-built marketing network, is the long-term strategy to build its own brand.

Domestic lay a solid foundation onto the international stage in due course

In 2007, Yuen Sze-pearl has accelerated the pace to enter the Beijing market. They have with Beijing Hongqiao Market, vegetable 100, Colorful Yunnan, well-known businessmen to reach an agreement, together with promotion of pearl products.

Choose the Beijing market the brand as a point of departure Yuen Sze, Ruan Tiejun own some reason. He said the choice of Beijing, because compared to other areas, Beijing has a better atmosphere for the high-end pearl market, which Yuen Sze-line pearl market positioning.

Only seize the Beijing market, not all of Yuen Sze-pearl, a pearl industry in China's blueprint has been presented in the Ruan Tiejun mind. He said: "China's pearl industry in China, there are many brand-name companies, coupled with Hongqiao market, she explains, and Yili Luo's famous home and abroad as the representatives of the Pearl brand, as long as we sincerely cooperate with a good end-market brand image displayed to consumers at the same time, strengthen cooperation with outstanding mosaic processing enterprises together to interact in a relatively short period of time will certainly be able to detonate the domestic market. "

China's pearl market in full swing, there is an urgent need to address the problem of consumer confidence. In this regard, Ruan Tiejun believes that the current global economic environment, the case has a lot of unfavorable factors, China's pearl industry must give up relying solely on output expansion model of development, shifting the focus to improve product quality.

Improvement of product quality, it should start from the source. Ruan Tiejun that, at present, pearl farming areas should increase R & D investment, to optimize the seed, improved mother of pearl shell studies, promote the culture of technological innovation, strengthening the pearl farming water conservation, to extend the pearl breeding cycle.

Good breeding areas, followed by the processing part.

Ruan Tiejun said that should be further improved processing techniques, such as improved bleaching, credit to other technologies, making the pearl gloss better, more beautiful products generous.

The emergence of leading enterprises an important indicator of industrial maturity is the full market competition, industry concentration raise the inevitable outcome. In recent years, China's pearl industry continuously strengthen brand building, there has been Yuen Sze, Yamashita Lake (16.79,1.40,9.10%, bar), a group of beauties such as Chinese famous brand. However, the superior quality of these enterprises have not yet won a higher market share. Ruan Tiejun said that in the future to strengthen brand building, and strengthen communication and contacts with consumers and establish a terminal market brand image, and give their business into a real business with a high market share.

At present, with the help Hongqiao pearl market in this important industry, trading platform, has five Nguyen pearl store on Beijing's market.

Ruan Tiejun said that to solve a benign market channels and consumer confidence pearl jewelry consumption issues, will be able to fully launch the domestic market of China's pearl. Domestic market has gradually opened up to enable more pearl companies into the international arena of capital accumulation.

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