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Although the total underwear industry's position in the apparel industry is not so important, not so big on the scale, but there underwear industry is the largest category of strategic opportunities. First of all, there is no absolute strong brand, even if domestic sales of the largest three shots, but also more than a billion of the amount, in the underwear industry, less than 1% market share. After years of infighting, lingerie industry started to enter the depth of integration of many underwear businesses have not fared well. At this time, there are many big capital accumulation began to swing around, to diversify operations into the high-tech, real estate and other lucrative new industry, underwear front shrinking, in these big boss appears, underwear industry do not! What the truth? Underwear industry after several years of development, market capacity has been increased to 500 billion total, according to the first brand 40% to 60% market share of accounting standards if there is sufficient 20 to 30 billion turnover , while in other consumer goods industries, domestic enterprises can achieve this scale does not seem few, dignified Wahaha has only been achieved 18 billion the size of it. Conventional underwear has come to end of the world? Conventional underwear is already under the impact of thermal underwear, to the end of the world? Thermal underwear because of its inherent properties, has been in a vicious competition among the sales cycle is only three months, depends on the weather, with the trend of global climate warmer the emergence of a more difficult operation. In fact, the shrinkage of conventional underwear and thermal underwear market impact associated with small thermal underwear is more warm to meet the needs of the people only, but also in people's brain, it is not warm and conventional distinction. Although thermal underwear hot for many years, but the underwear industry underwear boss is still focused on conventional three-gun, rather than the Antarctic one, Arctic rookie. Conventional underwear decline is rooted in lack of innovation! Lack of market demand insights, Tai Hing in thermal underwear, when not seize the opportunity to use their own brand and end-edge, professional brand on the effective thermal underwear check! The most fatal weakness of innovation, not received the baton of thermal underwear, thermal underwear market in a substantial downturn, seize the opportunity, quickly set off a wave of the next wave of new spending, bungled fighter! If you take conventional thermal underwear factory underwear factory and make a comparison, there are many weak thermal underwear manufacturers, conventional thermal underwear underwear manufacturers have difficulty in obtaining a number of unique advantages. Warm, cotton, after that? Where is the next wave will be generated? Obviously, always have to wear underwear, the market decline is only stage is temporary, is to accumulate the next wave of wave energy. In fact, there are already multiple market segments in the long dark submerged AIDS, the undisputed market is rising in small underwear. Underwear market than the big brands of hard-fought hundreds of years, only a dozen small-market brand underwear, some cosmetic companies such as the names are also seeking door feminist attack this market. Another great growth potential in the market is sexy lingerie, underwear more will rise to the spiritual level, weakening the practical function of underwear! 100 Is forever just a dream? Has been occupied for the weather, geography, and the leading brand, the 10 billion Is forever just a dream? Even the oldest three shots on goal have been full of suspicion. Actually, three shots have begun testing the strategic transformation of the; However, its strategic direction is still relatively vague, ambivalent, efforts are limited, inadequate input. The visible side in the slow development of its brand image stores, and strengthen the image of the terminal; while still part of the discount store franchise deal with inventory. Although it has launched a business underwear, in the main part of the terminal began as a species, but also limited, tactical actions, has not risen to the level of system value war, the concept of good, but there is no effective integration, there is no place to do it very pity. Can not be ignored is that many conventional underwear brands live in the eighties and nineties, How come? Seeing the big picture album to see if their products can be made without any personality at all, to 100 enterprises bound together, a color-blind in the end is hard to tell Which of the. Although some conventional underwear company's products have been improved more than 20 generations, but only a little bit better, and not enough to motivate the industry as a whole major reshuffle of the strategic initiatives, tactical movement are all superficial. They fear, just to maintain the existing limited market share that point, they stood a greater profit zone turn a blind eye, will miss the great development opportunity, this is the biggest regret! We are high quality suppliers, our products such as LED Panels Lighting , China LED Tube Lights T5 for oversee buyer. To know more, please visits LED Street Lighting Fixtures.
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