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Recently, on the projector 2009 Sell Annual statistics have released, major brands are surging momentum, so the projector earlier this year Market Appeared in the brand "Great Leap Forward" trend, on the one hand is the strong Japanese heritage brands of low-key stable, the other is the rapid rise of some new brands in the high-profile preparation, this differentiation behind in the end what is it? Projector behind the market growth 2009 years of market growth does make people feel happy, especially the new second-line and commendable performance in particular, they are almost a direct contribution to the overall market growth of most, beyond the expected performance of these brands has been encouraging, Therefore, fiscal year 2010 annual target appeared after baked collective "Great Leap Forward," the phenomenon, (Seattle 140 000, Samsung 100 000, Hitachi 180000, NEC14 10 000 ... ... at least a 90% increase is also planned) but I It appears that there are vendors behind this serious crisis. So give these brand cold water, because the projector market in 2009 the overall growth rate in real terms has not been a breakthrough, the growth of the brand new Toshiba, but more out of the direct benefit, while the sales volume remains the steady growth Product The proportion of the main shipping market share in the standard single and no substantive change, even if the annual sales championship for Hitachi, its only 1 percent market share. The most direct example of this which is the BenQ, BenQ in the first half consecutive win Q1 Q2's sales champion, but still reversed in Q3 was Hitachi, which fully shows the competitive procurement of retail weakness for the industry, and Hitachi projection across the 10% of this bridge is certainly cause for celebration, but their overall sales growth in the number of profit, I believe that Hitachi may not be happy together, if possible, maybe Hitachi will shouted "double" the goal of the slogan it! Decided to butt heads Why the Japanese low-key? SONY Epson is a Japanese brand representatives, who by virtue of the accumulation of years of market operations, the market has its own unique form of separatism, as the new light sources and 3D driven, 3LCD decline so that they gradually turned to the defensive, they pursue only stable or slow growth, the share of explosive expansion has not, so they kept a low profile and hope to continue with business reputation and brand image stabilization. At the same time, Acer, Seattle, Samsung Group's high-profile non-line is not difficult to explain on the one hand, to divide Toshiba share benefit, while New Brand strong momentum and rapid growth of its business strategy to enable them to insert a line beginning with a group of may, so they can make in 2009 can not imagine the exaggerated program, but also a channel for sales of light flares, during which both pressure and momentum of the game, but also enhance the objectives of the psychological implications of the dealer, happy to complete the course, even half-finished is a good collection becomes. The other hand, Hitachi, NEC is expected to rely on strong support channels: two in the country have adopted the country's total Proxy Way, and both hands of this agent the only one valuable card?? Brand and channel relationships between the near-death tied to both supportive on the unique charm in the channel. 180,000, or 150,000 different target although some high, but not impossible. Look for the small profits in the strategy, if the steady improvement in sales it would have been wise to move. Ass decided to head. To finally be able to determine the projector industry to go to who has not left the high-end market, not Technology Comparison of strength, but those look like chicken ass is not worth the same courtesy of low-value, low-end market, the retail business, classes in communication and cultural sharing. Growth of cannibalism Seattle 2010 target is 140,000. Why did it have such an ambitious plan: short coke, white projection of innovation while valuable, the power of God code channels are unusual; more importantly, has been judge, 2010, there will be more brands out of the market? ? Lenovo, Haier has clearly revealed his intended retirement, and the third will be who? In any case these choices will naturally return the company to leave Seattle a great space. On the other hand is more important is that if the sales had been hovering at 6 million, and elegant map of the future will be only one back word that if sales rose less than 10 million, would not have too many elegant map making money?? This is the butt of the cheap chicken market, size is everything. 90% sales growth, 25% came from natural growth in the projector market, 30% of the share from the strength of other brands, 35% from other brands out of the market gap left?? This is lion in 2010 a large opening to any projector brand, the most likely plan, the market growth strategy: it is a "cannibal" strategy?? not eat a few other brands can not complete the strategy. Same crisis overshadowed the domestic market for all projector brands. 2010 is not only a turning point is the forthcoming year storm, is forced to face up to any projector brand in the key of survival. 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