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Adidas announced in the next two years, the company plans to open a daily average of 1.5 new stores in China this. Rival Nike is sponsoring the 2008 Olympic Games 21 sports associations. Start a sports marketing around the Olympics, World War II have been smoke. Adidas and Nike, the old rivals and also launched a new contest, and the main battleground will be the Beijing 2008 Olympic Games. This attracted the eye of the sporting event is undoubtedly the world for any sporting goods brand is a rare opportunity, especially as Adidas and Nike hopes to seize market share in China's huge international brand. Performance in the Chinese market less than a paid of Adidas Nike has announced recently its ambitious expansion plans. Adidas CEO Herbert? Hainer said that in the next two years, the company plans to open a daily average of 1.5 new stores in China this and strive to present 2500 2010 Adi Das 1-fold increase in the number of brand stores. More important is that, as early as last year, Adidas have become the Beijing 2008 Olympic Games partner, Nike, Adidas, the Olympic Games an opportunity to catch up with the intention clear, but seems to do anything Nike will miss the Olympic opportunity? Of course not. Start a sports marketing around the Olympics, war is being waged. Decisive battle at the Olympic Games Rivalry between Adidas and Nike, a long time, win or lose it difficult to distinguish. In just the last World Cup, Adidas is the official World Cup partner, as there, the company said sales during the World Cup more than 12 billion euros at the same time, Nike also sponsored the national team by way of large limelight. The importance of the Chinese market on their self-evident. Adidas CEO Hainer on the Olympic Games two years later, high hopes, and said that after 2005 China was "the second largest market after the United States," Adidas is one of the most important markets. Last year, Adidas spent a lot signed the Beijing 2008 Olympic Games partners. According to the agreement signed with the Beijing Olympic Organizing Committee, Adidas will be the Beijing Olympic Games, Paralympic Games and the technical officials for all staff to provide equipment. At the same time, Adidas has become China's Olympic Committee's sports apparel partner of the Beijing 2008 Olympic Games and the Torino 2006 Olympic Winter Games will be wearing the Chinese sports delegation Adidas sports series appears. In addition, Adidas will launch Adidas products licensed Olympic logo. Nike is not the Olympic Committee partners. However, district public relations director of Nike China Zhu Qian reporter's recent interview, said that Nike since entering the Chinese market in 1982, has been a collaboration with the General Administration of Sport of China, is China's Olympic Committee partners. Currently, sponsored by Nike in China supported a total of 24 sports associations, which participated in 21 Summer Games, including athletics, football, basketball, taekwondo, beach volleyball, swimming, tennis, Nike athletes for these associations clothing, shoes and some technical support. Adidas headquarters, public relations manager of China Li Ling is repeatedly stressed: "Adidas is the only authority able to enjoy Beijing Olympic Games logo products manufacturer, to the podium during the Olympic Games All athletes will be wearing Adidas clothing. " Master Li told reporters: "As well as BOCOG partner with the Chinese Football Association, we, behind Union judo team has established partnerships." And the recent focus on the theme of the Olympic Games, Adida Sri Lanka is mainly co-operation with the Chinese women's volleyball, launched a series of "cheer for the Women" campaign. Insiders that support the Nike-sponsored track and field, swimming, basketball and other projects are likely to win the gold medal, it means that Chinese athletes wearing Nike sportswear to participate in these games concern level will be higher, screening is also more. Of course, they will wear Adidas at the end sportswear onto the podium. In the Olympics, sponsor most concerned about the level of exposure will depend on the media player screen shot frequency. Culture first Adidas since 1982, has been sponsoring the Olympic Games. The Adidas spending huge sums signed on as partners in the Beijing 2008 Olympic Games, according to industry estimates, the company paid a record 80 million U.S. dollars. Olympic Games provide a global business opportunities, expert analysis, according to a market economy, under normal circumstances, invest 100 million U.S. dollars, brand awareness increased by 1%, while Olympic sponsorship, put 100 million U.S. dollars, visibility can be increased by 3 %. Olympic marketing gold content and unprecedented opportunities for making many companies rush, Adidas, etc. This is also the reason why companies spared no expense. However, can not get the appropriate commercial return is the ultimate corporate sponsors to consider the issue. How marketing to consumers noted that the Olympic Games behind the "generosity" of the sponsors do? In fact, the real content of the Olympic marketing is the use of Olympic culture, not simply the use of consumer concern about the Olympics itself, if an enterprise in the sport, brand, close links between consumers, brands create with the establishment of consumer brand preferences, no doubt very good. An important part of the Olympic marketing advertising, advertising a number of successful projects and the Olympic spirit and Olympic integrate creative content, and integration of corporate brands. In the 2004 Athens Olympic Games, "Asian night" was 100 meters hurdles champion Liu Xiang broke the Olympic gold medal in the history of the project include the European countries by the situation. Nike quickly to seize this opportunity to comprehensively update its outdoor advertising: "Law is to be broken", thus Nike "Innovation" brand connotation interpretation head. ZHU Qian Speaking Nike co-operation programs with the athletes, said: "It depends on the individual circumstances of the athletes, prospects may be. Nike has worked with both the current and many athletes, such as Liu Xiang, track and field team, Xing Huina, football Tao, etc.. and Liu Xiang's cooperation began in 2002, and will continue. " As with Nike, Adidas also has partnerships with individual athletes, Li Ling told reporters: "Adidas and Zheng Zhi of the Chinese team under contract." 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