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Public Relation is a subject whose main purpose is to maintain a public image for high profile people such as celebrities, professional diplomats, and politician and for business organization or non-profit organization. The earlier explanation about the public relation is by The First World Assembly of Public Relations Associations held in the city of Mexico in1978, was the analyzing trends about the art and social science, prediction of consequences, counseling organizational leaders and implementation of plan programs of action which will going to serve both organization and public interest. In other words, we can say that it is the application of running communication between organization and its publics. Public Relations deals with the association and also offers the exposure to the personality where they have to deal with their audience by using the topics related to news article and public interest that further work as third party endorsement and do not make direct payment. Their action includes working with media, social media engagement, crisis communication, speaking at conferences and employee communication. Public relations work efficiently in building up the rapport with customers, voters, employees, investors or general public. They deal with different sectors like financial public relations offer information to the business reporters. Industry relation offers the information to trade bodies. The organization don’t go for advertising for the promotion of their goods services in fact they opt the Consumer/life style public relations as this the best way to gain publicity for their products and services. Crisis public relation responds to the negative accusations. Moreover, to influence the policymaking and dealing with government departments is known as Government relations. They work for Corporate Communication and deals with labor relations, investor relations, media relations, analyst relations, and internal communications. PR professionals are working as the important sector that connects with different organizations through the channel of communication and its role has been changing with the advancement of modern technology. Nowadays there is shift from traditional to online media, it is very important for the PR professionals to learn new skills, and scrutinizing the social media, which further assist them in making impact on brand reputation. Public Affairs are associated with government agencies, mass media, public interest, and pressure groups. Public Affairs deal with the subject of public information, command information, and community activities that include both internal and external public with in the department of defense. Public Affairs deal with the subject of public information, command information, and community activities that include both internal and external public with in the department of defense. The author is an experienced Content writer and publisher for Business Development. Visit at http://www.smartville.ch/ to know more about Public Relations and Corporate Communication with Public Affairs.
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