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Operators two-way set top box is not easy to say love you - Recycled Paper Notebook Manufacturer by gfgegnnm hhbnmkl





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Operators two-way set top box is not easy to say love you - Recycled Paper Notebook Manufacturer by
Article Posted: 06/30/2011
Article Views: 55
Articles Written: 1281
Word Count: 670
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Operators two-way set top box is not easy to say love you - Recycled Paper Notebook Manufacturer


 
Business,Business News,Business Opportunities
Abstract: The project will turn the whole cable digital TV users in China pushed to 45 million. In the set-top box market, the number of accumulated carrier behind it is 20 billion investment fund. Cable TV outlets in the future two-way interaction, and two-way set-top box upgrades and not on the agenda. At the crossroads, before dawn, no return, operators will go from here?

HC TV Network In fact, China Cable television Digital Overall conversion It is very Chinese characteristics, but also Radio System to cable operators an inevitable product of the market. If the analog era of cable TV to play the public function, then the overall change since the start of the day, radio and television system put conversion costs to the carriers. Today, China's cable Digital TV Has climbed to 45 million users today, operators are not cheering for this performance, on the contrary, the problem followed. Lui, DVN Group Chairman, said: "In the past five years, the development of digital cable TV subscribers to 45 million. But the result of the development of 45 million users of digital TV so caught up in a bottleneck state, on the whole community Digital TV such a new technology, or new things, most people should be dissatisfied. "

Cable digital TV in the overall conversion process, so that people can experience the best digital TV product is STB Is that it is the most direct experience of digital television to bring the audience. 45 million users will have 45 million units STB The question now is, with the whole turn of the forward cable, operators of the input and output ratio heavily skewed. Lui said: "In 45 million set-top box cost is 20 billion yuan, which is 20 billion expenditure in the end to the operators brought the annual percentage rate of return? This is a problem." This is only set-top box products input. By 2008, China had completed more than 30 cities in the overall conversion of digital cable TV, and radio and television operators to put in the capital has more than 50 billion yuan, post-conversion increase of at least 100 billion yuan. 100 000 000 000, what a huge number, any positive input operations are allowed and not blindly output, so radio and television operators began to reflect on: how to achieve profitable model?

For digital television, the most growth is the core interest of the development of value-added services. The implementation of value-added services is needed is a two-way interactive model, which in turn requires a two-way network, the physical load, two-way cable TV network reconstruction requires massive investment, is a gradual process which can not be completed overnight. So, network transformation in the way before the completion of this 45 million units of existing set-top boxes still "alive" necessary.

Digital TV systems to connect users to the key point is the specific set-top box, to achieve profitability, set-top box that customs is particularly important. 45 million set-top box in the end it contains a number of business opportunities? We look at the industry analysis. "How to make money using set-top box, from the industrial chain analysis, set-top box to make money, first of all to do their own system reform, the system must be operating the system, first thing to do to do two-way interaction, so that we can support the number of value-added services. "Fujitsu says Zili. In other words, the existing set-top box can not support one-way mode of value-added services, in order to profit, it must be done Two-way transformation . Is this contradictory to the previous article, two-way network in the case of transformation is not yet complete, set-top box even though the products to achieve a two-way transformation of the upgrade, too, in vain. Around in circles, carriers still can not do anything.

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