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Does it seem strange for a printing company to be talking about the value of email marketing campaigns? Isn’t email marketing a trend that’s leading to the demise of the print industry? Actually, progressive print and design companies know that smart marketing strategies for clients include a variety of ways to “touch” prospects and customers to build successful relationships. Internet marketing is just a fact of life these days, and great website and email marketing design concepts go hand in hand with great printed collateral for any business. Printing Solutions has incorporated website, online ad and email marketing design and implementation into their service offerings. The talented designers at Printing Solutions know how to create branding campaign that successfully flow from print to web and back again. Printing Solutions President Matt Blanton explains that design makes up 90% of a successful marketing campaign, and a creative design can make or break the strategy. “Your call to action needs to be displayed multiple times, color schemes, being thorough with your brand, making sure you’re carrying the same brand from your website to your flyer to your presentation folder to your business card, to everything; so people are reminded of you every time they see a color or an image,” he explains. The Printing Solutions design team is made up of experienced younger designers who understand the relationship between print and online marketing, and creating a brand that stands out. “They’ve spent a lot of time honing their skill and they’re very passionate about what they do,” says Blanton. “You really have to be innovative and I think they capture that.” The Printing Solutions team is experienced in advising clients on developing an effective message that will cross over to social media as a part of a comprehensive marketing plan. Email marketing is an expected part of doing business these days, and is an effective way to stay in with customers, who are more likely to buy from you again, spending significantly more than new customers. Repeat customers also generate referrals, which Blanton knows from personal experience are the key to building a successful business. “We’re a referral-based organization,” says Blanton, “so the majority of our business, 90 percent of it, comes from referrals, and relationships are at the heart of our business. Everything we do is relationship driven.” Printing Solutions truly understands the power of relationship building, and assists clients in brand recognition and marketing efforts using email marketing and social media tie-ins as part of a fully developed marketing strategy. Blanton points out that email marketing is also cost-effective, and the opt-in requirements consistent with industry standards can result in higher ROI than unsolicited direct mail pieces. The Printing Solutions team creates customized templates and designs that allow clients to send out valuable information to educate potential customers and differentiate their business from competitors, offer special pricing and update customers on new products or services. Working with a company like Printing Solutions that has successfully developed relationships and referrals is a great way to feel confident that your email and online marketing plan is on the right track and will have a positive impact on your contacts, your reputation and your bottom line. About Printing Solutions AZ Printing Solutions offers the best pricing on printing services and solutions for all of your business and personal printing needs. We specialize in essential business products including business cards, letterhead, catalogs, presentation folders, as well as high impact marketing pieces such as postcards, door hangers, posters, banners, and more. Printing Solutions 8281 E. Evans Rd. #104 Scottsdale, AZ 85260 602-682-8059 orders@printingsolutionsaz.com www.printingsolutionsaz.com Fax:480-522-1700
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