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Jiaxing clothing "wing luen dress" with a smile walking posture of the brand way by ewrt wrtgnfh





Article Author Biography
Jiaxing clothing "wing luen dress" with a smile walking posture of the brand way by
Article Posted: 06/30/2011
Article Views: 63
Articles Written: 1452
Word Count: 752
Article Votes: 0
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Jiaxing clothing "wing luen dress" with a smile walking posture of the brand way


 
Business,Business News,Business Opportunities
Pinghu companies to explore in-depth transformation and upgrading of the road and a solid business innovation success, so that more individuals become a mainstay of the market to allow more enterprises to speed up transformation and upgrading the pace of Industry and Commerce Administration, City private (private) business associations , Jiaxing, Pinghu Branch Daily, launched the "typical?? leading business transformation and upgrade," large-scale news operation. Action News will be the "New Career, increase security and promote transfer, transformation and upgrading," as its theme, the main city market changes in the business and practice of economic development approach emerged in the success of the typical reporting.

Haier CEO Sun Ruimin the "slope ball theory" so that companies like the slope of the ball, in order not to make the ball roll down, in addition to strengthening the internal management of the only power, but also need to brand market share momentum. The service industry from processing to branded apparel production operations, located in town of Pinghu City, Dushan United Garment Washing Co., Ltd. Yong transformation and upgrading of roads in a major step, gradually confirmed Sun Ruimin of this sentence. Last year, Wing Alliance annual output value of clothing more than 6000 million, "Bond game" brand has also made a number of cities good sales. In 2008, the enterprise value of relying solely on washing service is only about 10 million yuan.

"Let's financial crisis has strengthened the confidence to brands, find out the development of positioning, using the brand to Win." Yong Peng Yong, said deputy general manager of United clothing, since the second half of 2008, severe economic situation, never once let United dress had a hard time, because processing trade accounted for four percent share of the enterprise value, as production costs rise and the decline in processing fees, this "increase and decrease" for more than 20% decline in corporate profits.

Under crisis, Wing Alliance clothing by adjusting the product structure, find out their position, embarked on a brand production and management of the road. Currently, in Anhui, Tianjin and other cities to open more than 20 kinds of brand stores. "We both also thought that this sales model may expand too rapidly, the road is not conducive to brand stable and healthy development." Peng Yong said this, they re-positioning of the products will be mainly targeted at consumer groups the young, to fine strategy to win market favor of quantity to quality change, the general production of each dress about 1000.

R & D is a brand of vitality. Dress the establishment of a permanent joint R & D team, R & D funding nearly one million yuan each year. "Jeans style is important, we dedicated staff based in Guangdong, Shenzhen, the most popular elements of drawing back." Peng Yong said that the current style of each quarter up to around 50 models. Not only that, the company and a specialist designer of the Russian and other foreign participation in outstanding fashion design, making design more diversified.

Economic theory in the "smile curve" is defined as: production is in the "smile curve" of the most low-end, very difficult to generate profits, and profits are derived from the "smiling curve" at both ends?? Design-side and sell-side . Not long ago, never associated clothing at the invested more than 5000 million of Lu'An new production base, while the design and development, brand sales continued on the Pinghu. "On the one hand we can save labor costs, while also continue to rely on the advantages of Pinghu garment industry, constantly absorbing new ideas and learn from models." Peng Yong said.

Business also continued to extend the industrial chain. Today, washing services, foreign trade processing upward is the production and operation, "Bond competition" brand jeans, down to the embroidery, carton processing are still not let go, not only helps reduce the logistics cost, allows companies to shorten the entire production cycle 30%.

Notes: After the financial crisis of the times, always dress to initiate the transformation and upgrading in conjunction to extend the industrial chain, from OEM to own brand management changes. Wing Luen clothing brand not only embarked on the road, but also gradually acquired both the BFA way they walk quickly, they have provided the experience for other companies.

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