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Digital marketing has experienced SEO development at a fast pace. In this regard, page rank (PR) and trust rank are the hottest topics while discussing digital marketing. While seeking consultancy services of a marketing agency, a company puts PR and trust rank at the top of its priorities. They both relate to SEO however they are quite different terms in digital marketing. Many times PR is interchangeably used as the ranking of the website which is wrong. The ranking of the website is the SERPs. Digital marketing is increasingly dealing with these fads and a consultancy agency is expected to provide these solutions to the client company. Search engines calculate PR by the back links which point to a specific website, an important factor in digital marketing. Google uses its page rank algorithm to calculate the PR of any website. The question arises whether page rank is related to the ranking of a website of a company to reap benefits of the digital marketing. However, the two fads are not related or influence each other. Every now and then companies seek services of a consulting company provide them with digital marketing solution but less is known the companies themselves so as what to demand from these consultancy companies. There are many webmasters who argue that the variation in the page rank of a website will influence in the actual SERPs of the website affecting the digital marketing of a company. However if the website has issues with its links or content then the actual ranking of the website will decline. Later on, if the website experiences decline in its SERPs ranking then it will experience decline in the PR in two to three months. The SERPs depends on the present status of the website and SERPs on the stored database of the website and it gets updated in 2 or 4 months. This should be clearly articulated by the consultancy agency to its clients. Trust Rank by Google and Yahoo gives you the actual SERPs ranking of a website. There are certain factors affecting the Trust Rank of a website which in turn affects the digital marketing of a company. 1. The age and history of a domain is one factor affecting the Trust Rank and in turn affects digital marketing. The older the domain and better the history, the higher the ranking as are in Trust Rank. 2. Quality of the back links also affects Trust Rank and by quality higher page rank links are not meant. 3. The duplicate content on a website also lowers the Trust Rank. 4. Optimization history of a domain is often stored with the search engines and affects the Trust Rank. It is quite essential to know the difference between the fads of digital marketing. You consultancy agency can be of much help in this regard. Qudos digital is a leading digital marketing agency provides consultation and information on digital marketing strategies.
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