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Any graphic designer can tell you that it doesn’t matter how well laid out, how detailed, or how beautiful your work is if you aren’t working with a great printing company. Even the best laid work will come out looking sub-par if your printer can’t offer you quality and service to match your graphic design skills, and that can cost you big in time, money, and clients. Likewise, the right commercial printing company can take even just okay work up a couple notches to terrific. That’s because Florida’s best commercial printing companies don’t just deliver technical print quality, their print associates are willing and able to work with you to find the best possible print solutions, including making useful suggestions about color and textural adjustments, print medium, and fold style, so that your graphic design is showcased in the best possible way. So how do you find one of these gems among all the riff-raff in the marketplace? Shopping For Quality Product At the most basic level, you want to be sure that anything you design is going to look the way that you meant it to, and that means looking for companies with good quality output. With all the technological advances within the paper printing industry during the last few decades alone, it’s actually kind of hard to find a really bad quality product, so one thing you’ll want to consider before you shop around is what you need most from your commercial print company. Does your business tend towards one style more than others, catalog printing for example, or do you need a printer who is equally capable in all the print forums, from large format and oversized printing, to newsletter and direct mailing? For some of the specialty printers in Florida, die cutting is just one more skill option they’re happy to provide to their clients. Before you run around town looking at print samples, take some time to decide which printing skills or styles are most important to your business, and then make sure the prospective printers on your list can provide them. Shopping For Quality People The rise and proliferation of increasingly sophisticated printing machines and digital software makes shopping for quality production alone nearly obsolete. That’s not to say that you don’t want to visit prospective printers and get a good eyeful of their work and general production quality, because you do. But that shouldn’t be the only thing you’re looking for when you shop around Florida’s commercial printing companies. Once you’ve leveled the playing field to printers who can provide you with the quality product you expect, you’ll need another way to rate the remaining contenders. What you’ll be looking for now is quality people. Once technology is taken care of, quality printing service comes down to the people you deal with. The best companies will have knowledgeable, experienced associates- not some kids that only know enough to push a few buttons and leave the tough questions to their managers. Customer service is the factor that separates a good Florida commercial printing company from a great one, so make sure you’re shopping for quality product and quality people. For more information about florida brochure design and florida catalog printing please visit Rex3.com.
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