Know when the Internet began to deeply into our lives, and now even become non-network fragmentation pattern of life.
Home Appliances Channels are in the era of change. As people change their life style and method of payment, online shopping as an emerging trend of shopping channels. If the emergence of a large chain of home appliance channel comes into the first "corner", then the channel in which is now the second "corner." In this "corner", other than self-built channels, there are "running" the
Electronic Business, telephone, TV Shopping, department stores, supermarkets and other channels mode. Various channels is a new business motives, channels intersect, paved a more perfect appliances
Sell Network. Recent years, home consumption of power among the main channel of purchase, the first half of the domestic home network share results across the board gains across the board, regardless of home appliance chain is self online mall, or companies involved in eBay, Taobao's B2C business, a large number of " billion equivalent "of home appliances online shop will be turned out to shock
States United States , Suning And other chain stores. Large number of Internet users, as the rapid development of home appliances online mall "soil."
Especially in recent years, Jingdong Mall, Century Electric, new eggs, so the new home for seven days have been transmitted from the rapid development of enterprises. Appliances Internet pioneer mall, consumers have come to hold credibility slowly immersed in the daily lives of consumers, has become the habit of choice for consumers.
A survey shows that people in the online purchase of home appliances, 43% of people did not go to the store read the prototype. Those who have grown up "after 90", "After 80" who even "have not been to the store," proud. These people's spending habits, you can quickly expand the market demand for e-commerce space.
In fact, the big chains have also seen this trend itself. Theoretically speaking, the big chains do e-commerce has many advantages. It is large in scale, capital flow full, national scope, logistics facilities, which can make up for e-commerce site built in the early period of weakness.
Major chain to do online shopping, the first problem to be solved is the price of unity. From the current situation, major chain stores and online shop prices are the same. But appliance vendors on the price of sites and large chains are not the same as the price of the former generally lower. Such a big chain will be the standard pricing which is a difficult problem. Obviously, if the standard online shopping, big chains will do a thorough transformation of e-commerce, resource structure to re-adjust. For e-commerce, in the "corner" of the first two problems to overcome: first, funding problems, as for retailers, the scale is the primary goal, funds will need to support the formation of scale; the other is with the appliance manufacturers running problem, which is able to re-establish the factory to e-channel system.
Now, big chain just e-commerce channel as a complement to their own, do not put too many resources. This may give opportunities for the professional e-commerce website.
New report showed the national household appliances online shop has more than 1000, 2008, sales of home purchasing power of about 20 billion yuan, is expected to exceed 40 billion yuan this year. Web site has begun to form between mainstream competitive differentiation, such as Jingdong Mall integrated products focused on class, century electric network will position themselves on the Internet
Digital Appliance suppliers. E-commerce has not had the rabble, stragglers, they are a professional business attitude and traditional channels compete with the market.
Now, in the home appliance sales platter, the e-commerce sites share very small household appliances enterprises may only be viewed as just another channel to choose from. But, with the gradual release of online shopping needs, this option may be more than the weight of a large chain, e-commerce also may become the "corner" the winner. I am China Products writer, reports some information about heavy duty wreckers , bazooka speakers.
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