An industry must have a certain degree of industrial value, while industrial value of the establishment must have a number of valuable brands.
Industry, most truly reflect the value of the estate when the number of kitchen electric industry, electric companies go first, relatively rational kitchen, vicious price competition is relatively low; second, kitchen electric companies in the domestic market to foreign brands eclipsed, are increasingly become a "Made in China" breakthrough "miniature"; Third long time, this industry has a group of high-value business value to leading the industry to upgrade.
Recently, as the "Oscars of Chinese brands," the fifth "China 500 Most Valuable Brands" list announced. Electric field in the domestic kitchen, Zhejiang Department of Electrical Big Three Shuaikang kitchen, side too, the boss is the industry three "cards" in this assessment of brand value were 4.365 billion, 4.291 billion and 2.338 billion. Shuaikang to 4.365 billion brand value among the kitchen electricity industry first, reflects the changing trend of the brand, also Shuaikang to pursue a "quality foundation, technical support, brand champion" eco-style development of high degree of recognition.
Power industry as a leader in kitchen, Shuaikang has been playing lead the industry to upgrade the mission of improving the "core of China" under the guidance of innovation theory, already has its own 500 patents, a kitchen electric industry in China has the largest patent enterprises, protection of the three leading product lines: from 1993, the world's first deep type
Since the smoke has led the industry in four technological revolution; patented "China Fire" and "Five Rings King Fire", twice breaking
The record industry big fire, so that access to the most suitable gas stove cooking Chinese food, a "fire age"; and in 2007 the first national standard to prevent electric wall, in 2008 it successfully launched the world's first 3G
, And each time the power
Industry to a new height.
Shuaikang addition to promoting non-price war, only war worth fighting, in quality and brand on the fair, just and open competition. Also the courage to shoulder the responsibility of one brand electric kitchen, not only in the technical industry has always played a role of a facilitator, but also to enhance the public image of the entire industry in the national earthquake relief, the Shuaikang first donation to the disaster area 1.1 million, played a good role model.
2008 Shuaikang year is the "quality", with Shuaikang always quality first, is committed to create exquisite household consumers. Set up 15 years Shuaikang always on product quality "zero defect" requirement, beginning in the plant two shatter the value of nearly 40 million "no perfect product," so that 100% of quality standards in the enterprise to take root and thus gained from the market will eventually, its three main products: smoke
, Gas stoves, water heaters sales have been an industry leader. Shuaikang brands have been named as "China Famous Brand", "Asian Brand 500", "the most valuable home appliance brand" and a kitchen electric field only has three "Chinese famous brand" and "the first brand."
In response to the acquired brands
honor Shuaikang Zou state president, said, "China 500 Most Valuable Brands" selection criteria is the brand influence, it contains the brand awareness, brand innovation, brand share, brand satisfaction, brand loyalty, etc., these indicators directly from the consumer evaluation and brand recognition. Among them, the core index is brand loyalty, and brand loyalty has come from product quality. Therefore, the Shuaikang brand value can be ranked by 4.365 billion industry first, the intangibles that we insist on the principle of quality as the foundation for a strong affirmation and encouragement.
Appliance brand marketing expert Bo Feng said: The traditional home appliance industry, price wars have been one after another, often your Changba me play, some businesses are apt to raise the banner of lower prices to gain market share quickly, to promote the industry shuffle. In the fierce market competition, kitchen electric field there are some individual enterprises in order to lure low-cost low-quality consumer products phenomenon, but they can not control the mainstream market. Competition in an industry often can be divided into two kinds of price competition and brand competition, the use of price competition, although effective weapons, but merely cheap and can not constitute a strong appeal to consumers, the blind will reduce the product price war quality, even the healthy development of the industry caused serious injury. I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as samsung p207 phone , nokia 6111 price.
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