Review in 2006, a series of major home appliance channel change: chain to the largest merger ever; foreign home appliance chain enterprises in Shanghai to open a store official; leave a large department store appliance sales for a long time and "kill" the return; manufacturers to re-channel self-built channels ... ... the face of diversity, chain stores still show the pre-eminence. In particular, air-conditioning manufacturer summer of 2006 when the group asked prices, chain businesses to conduct a collective struggle against the lower prices, fully showing its strong bargaining power.
Foreign investment in home appliance sales alarm
2006 5 12, Five Star, Best Buy acquired the dust settles, the announcement of dual-brand strategy test the Chinese market. Best Buy sources, the information said it invested 180 million U.S. dollars has made a controlling stake in Five Star, of which 122 million U.S. dollars for the new capital injection. September 12, with a unique five-star Best Buy's flagship store in Nanjing Xinjiekou refurbishment appearance, Dec. 28, Best Buy's first store in China?? Shanghai country store building opened. Best Buy vice chairman of the Global Board of Directors Alan? Lansimiya said that Shanghai country store is the Best Buy building in the world into the largest and most a store.
Best Buy insisted that no price war overseas, depend on the service to win, to break the previous chain of domestic appliance industry sales model and aims at steady high-end market, with the formation of other chain businesses competitive differentiation. Five Star official said, the transformation of Nanjing Xinjiekou store cost 10 million yuan, fully absorbed the Best Buy in the United States, Canada, the "Customer Service Experience" essence. However, the market's performance for New Year's Day this year, Best Buy or through the active participation of some sensitive products "China-style price war." New Year's period, the original price 13,000 yuan a Panasonic HD plasma TV around at Best Buy to 9999 yuan in low-cost marketing, Nokia N73 another mobile phone prices were also sharply down, which led to the Panasonic, Nokia and other brands to break the form of goods boycott. Thus we find that the prices and services in the contest, the Best Buy chose Romans.
Best Buy opened, without the issue of charging slotting allowance once the shock caused by the industry, known as the courage to challenge the unspoken rules. But not incorporated into the plant costs are not expected to like some of the industry chain as the vibration caused by household appliances. Suning Hua North president Fan Zhijun said: "Best Buy though nominally the world's oldest home appliance chain, but in fact only the North American boss. Because in the North American market, has not proved successful cases of Best Buy's strong. In Shanghai, Suning now Nearly 150 stores, Best Buy a shop but a 'sheep into the wolves'. "GOME spokesman Ho Yang Qing said:" The Best Buy on the country the United States overall operation does not constitute a pressure on the country the United States the next three years the main task is to continue to train well in internal strength, enhance effectiveness of single-store operation, pursuit and manufacturers, consumers, harmony. "Yang Qing He repeatedly stressed the country's biggest U.S. rival only themselves.
Best Buy entered China in 2006 was a landmark event, but it did not lead the industry into motion, all as always.
Domestic M & A shock chain industry
And foreign investment in home appliance chain placid compared to the domestic home appliance chain Gome and Yongle of the acquisition has led the industry with foreign capital into the home appliance chain placid compared to the domestic home appliance chain Gome and Yongle's acquisition has led the industry in an earthquake. In crossed the primitive accumulation period, the chain was restructured in 2006 officially opened the curtain, this acquisition makes chain far transcended the previous Happy Valley enclosure, the primary competition in the upstream phase of the struggle for resources, marking the extensive competition The end of the decade.
Ministry of Commerce statistics for 2005 show that sales of the top five enterprise appliance chain Gome, Suning, Yongle, Five Star, triple the sales of 132.5 billion yuan, its total market share accounting for about 24.4% of total home appliance market. In addition, China's home appliance retailers in the industry in circulation over 32,000, are too scattered. According to the information calculation that the industry, Gome, Yongle combined market share accounts for the highest proportion of home appliance retail market will not exceed 12%, but the proportion of home appliance chain enterprises has exceeded 50%. I am China Toys Suppliers writer, reports some information about strawberry pie filling , injectable marinades.
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