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Chinese home appliance brand new start circulation changes The world's largest home appliance chain?? Best Buy and Jiangsu Five Star Appliance "love crystal" was born. Yesterday (May 29, 2006), Best Buy and Five Star announced: register the joint venture in Jiangsu Five Star Appliance Co., Ltd. was established. As the largest home appliance industry a marriage, the new company's big "debut" to attract the attention of the world. Experts say the five-star and the world's largest home appliance sales chain in bridging the domestic home appliance retail market, "state capital" domination of the ice situation, but also for the future of home appliances pattern adds many variables. The next 3-5 years to expand into a new five-star home 800-1000 It is understood, the new Five Star was May 11, 2006 get a business license, registered capital of 945 million yuan. Best Buy owned by the management team of the new company will continue to continue to use the five-star brand, and remain stable. Jiangsu Five Star Appliance Mr. Wang Jianguo, chairman and CEO, said the new ownership structure will not affect the purchase of Five Star products to consumers after sale service. Wang Jianguo said that Best Buy has the financial and management experience to support the development objectives of Five Star is the next step: using 3 to 5 years in the China market from 800 to 1000 stores. The reason why there is flexibility in the index is out of a more pragmatic considerations. As the market changes, changes in property conditions flexible, rather than determine the next target. Select the target market entry strategy, therefore, clear that Five Star will not be excluded in Shanghai, Beijing, Tianjin and other large cities, mainly cut into the opportunity to see the maturity, the maturity of their operations and power lines. Five-star outlets insist on centralized development model and focus. Seems, just the blood of the Five Star into the United States will be other domestic home appliance retailers are different, "pragmatic" will be the new home appliance retail elements. The new five-star does not price war "For the upstream manufacturers are saving money, will eventually be reflected in retail prices, the people will benefit, we will not again he kept mentioning a price war." Jian-Guo Wang says. It is understood that the rapid development of China's household electrical appliance enterprises ten years, is entirely a home appliance industry "price war" in history. After rounds of war, small home appliances retailers and department stores have pulled out of this area, the basic form of domestic situation of several giant race, but the price war is not ending. Jian-Guo Wang believes that the reason is difficult to end, no one has the ability main genuine foreign investment according to Best Buy and other management standards to save costs, the new Best Buy Five Star will introduce the software, a more rapid logistics system and reduce the blind vendor Availability of additional costs, goods can not reduction of supply due to a missed sales opportunities in a timely manner OTC possibility. Of course, the star also received the same Best Buy and purchase invoices by the specified time, on-time delivery to the consumers door capabilities. Addition, through collaboration with Best Buy, Five Star has also broken through the spans in the home appliance industry between retailers and suppliers the unspoken rules. All along, the long-term occupation of suppliers of funds for the expansion of access to free their financial support, is an open secret that the Chinese home appliance industry, retailers and suppliers is the focus of the game. Five-star collaboration with Best Buy after the commitment to take up to vendors to break the unspoken rules, receipt of payment in strict accordance with the contract period. Wang Jianguo said that if the chain's own money is no problem, if the management and service on the international level, then a lower cost of sales of U.S. merchant. Fusion of Two Cultures Best Buy into the Chinese market has long been brewing, with co-star before, with the top five home appliance chain enterprises have access to high-level, why chose Best Buy Five Star? Best Buy International Business CEORobertWillett that Best Buy and Five-Star co-operation, the appliance is not only a transnational joint venture, is similar appliances corporate culture. Five Star's corporate culture, philosophy and Best Buy are very similar. Best Buy's core concept of being professional, customer-centric; five-star corporate culture also emphasizes professional, respect the customer value, supplier value, employee value. Experts believe that foreign investors are often not considered is the size of the enterprise, but by thinking of the business team, development, philosophy, after the co-operation can create value. They do not fully value your money now, scale, but pays attention to corporate culture and future capacity for sustainable development. The State Council Development Research Center of the market economy, deputy director of the Advisory Centre for Lu Renbo that the current Chinese home appliance chain enterprises in the rapidly developing financing channels too narrow, nothing is listed and loans, the joint venture is not only a new attempt, but also for Best Buy and Five Star are also a good thing, Best Buy, the platform can make use of five-star development in China, while the five-star, you can get the required capital for development. Course, the industry also this joint venture model into question. For example, some industry insiders believe: after the acquisition is bound to be a run-in period, we need to identify the appropriate management personnel, are also facing internal adjustments, so at least 3 to 5 years, Best Buy will not be on the pattern of China's existing home appliance retailers significantly affected. The e-commerce company in China offers quality products such as China IPL Equipment , Skin Analyzer Machine, and more. For more , please visit Laser Lipo Machine today!
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