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Writing, paper and other related stationery items top the list of the most popular advertising gifts. Their sheer practicality is one of the main attributes that makes them so appealing to business owners. However, sometimes business owners want to invest in a stationery product that is a little bit different from the average note pad. Promotional journals are one of these out-of-the-ordinary stationery items. Promotional "journals" tend to refer to note pads which are professionally and artfully covered and bound. Unlike a standard notebook which is typically covered with a cardboard and spiral or adhesive-bound, journals look more like books. Promotional journals come with a wide variety of cover materials, including vinyl, plastic, heavy cardboard and even genuine leather. Having your business info or logo printed on a promotional journal does more than serve as an advertising gift. A thoughtfully-selected and decorative journal can help brand and identify a group of people in a way that other promo products can't. In fact, here are three places which are ideal for using imprinted promotional journals: 1) Business meetings: If you're planning a large corporate or inter-corporate meeting, handing out personalized, imprinted promotional journals with your company logo on them lend identity to a group of people who might otherwise not even know one another. It's a great way to remind everyone why they're where they are and that they have single-minded goals in spite of bearing differing roles within the company. 2) Conferences and seminars: In many ways these kinds of events are similar to large-scale business meetings. What sets apart the conference/seminar is the fact that the group of people coming together may very well be from many different companies rather than the same one. Providing conference participants with personalized promotional journals is a powerful way to draw attention to a single-minded focus, despite the differing backgrounds and experiences of the attendees. It's a memorable way to help everyone feel as though they have a common thread when it comes to the topic of the conference or session. 3) Schools/colleges: Students who can identify with their educational institution and feel a sense of school spirit and pride statistically perform better academically and socially than those who have trouble finding that sense of identity. Providing students with advertising gifts like promotional journals can help to cement that feeling of common identity and pride in one's school. Personalized journals can be used for classroom note-taking, jotting down thoughts and ideas, keeping appointments and remembering class schedules and assignment due dates. One of the biggest benefits to imprinting your business name and logo on a promotional journal is the longevity of this type of an advertising gift. Journals tend to outlast other types of notebooks because they are typically bound and covered with sturdier materials. They also tend to be kept longer by the receiver. These factors translate into a promo stationery item that stays around and remains relevant for longer than other kinds of notebooks and note pads. The longer your promotional journal is used, the more exposure your business information gets.
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