Changes in the price: either the scale or the profit
One, so we made quick win approach is to change the price.
Interested in this topic, I am sure, because almost every make Marketing Friends will be referred to the problem. How to avoid "price war"? How to set the right price? Customers say my price too expensive, how do we do?
First give a jewelry store tell you story.
A jewelry store owner to go out, because the staff is not, he wrote a note saying that if something is not sold, according to a note written on the price to sell. His writing is very vague word, after the clerk read, not sure, he let me in the end is what price to sell. Results someone, he can not sell. After that, he thought, simply my boss suggested that according to the price change, and change all the prices are 2 times the original, anyway, certainly not to sell your boss blame me. Night the boss came back and found everything inside the store sold out, boss of course, very pleased, said: Look, I tell you the trick really works, then your half as long as prices are falling, they all can be sold. The clerk said: Oh, no, I have added all the prices have doubled, it sold.
Pricing is actually a psychological problem, we absolutely do not believe the cheap stuff will sell, not necessarily the price is a factor in many decisions, some good time may be expensive, sometimes a cheap good. You may have seen this Advertisement :
One example of the European Code :
2008 per square on the floor, should be the "European Code" it, how would you feel so expensive ah? The floor general more than 100 yuan, 200 yuan is great, up to 300 dollars, but he asked for a 2008, why? He wants to improve his grade products, image. First, the prices of the impact of such high demand customer base, second, that the price could drive people to your product recognition. Dare to mention this price, surely there is something behind him, what? I do not know the price for me psychologically, but hinted that this is an extreme example.
Let us cite some other extreme examples. The second example of smart
: Benz produced a city to open in only two of the car Smart, normal price should be EUR 1 8000,9000. One day, suddenly there was a mail-order department stores do, the world's largest one, called "customer-million music", suddenly advertised, that we have 50 Smart, 1999 one, first come first served order. People around the world non-stop through the Internet, phone, fax, buy these Car We could not possibly imagine, and finally to the number of orders? 5500000! German car market, cars and trucks together is such a scale.
I cite this example because it is particularly shocking, shocking come from? From the low price, if it is a good thing, we all recognized the good things, the ability to do you have a very low cost to it, and we certainly will sell. We have no marketing problem, we only have logistics problems. I would like to use examples Please consider broadening their knowledge of prices, to high or to low. Do not look at our immediate competitors, that their price is the price we have not, we have a way or another possibility.
Customer million music did not sell cars, it is by mail-order catalog Sell It in order to get customer's address, so a move out, the result of 5.5 million customers in the address so it can send its mail order catalog, that is its intention. But you can count an account, it is through this price list are so many that it overnight, you can make a 11 billion euros, which is 110 billion yuan of the car company, if you have so much money, you build a car plant is not impossible. I am China Home Appliances writer, reports some information about dust mop handle , sweep n mop.
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